Assistant Outdoor Sales Manager (Basic + Comms)

We are seeking a commercially driven and hands-on Assistant Sales Manager to support the Sales Director in leading the outdoor sales function, developing business opportunities and driving revenue growth.

The successful candidate will oversee day-to-day outdoor sales activities, guide the sales team in achieving business objectives, strengthen customer relationships and identify opportunities to expand the company's market presence.

This role requires a combination of sales leadership, strategic account development and hands-on involvement in key customer engagements.

Key Responsibilities

• Support the Sales Director in developing and executing sales strategies, business plans and revenue targets for the outdoor sales function.

• Oversee daily outdoor sales activities, monitor sales performance and ensure the team works towards agreed sales targets.

• Guide, supervise and coach outdoor sales personnel to strengthen sales effectiveness, customer engagement and overall performance.

• Identify new business opportunities, develop key accounts and drive customer acquisition, cross-selling and upselling initiatives.

• Build and maintain relationships with key customers, business partners and industry contacts.

• Lead or support important customer negotiations, commercial discussions and business development initiatives.

• Monitor sales pipelines, forecasts, conversion rates and account performance, providing regular updates to management.

• Identify gaps in product penetration and develop initiatives to grow sales across existing customer accounts.

• Work closely with Indoor Sales, Procurement, Product, Warehouse and Logistics teams to improve coordination and customer fulfilment.

• Address escalated customer issues and ensure timely follow-up on commercial and operational matters.

• Analyse market developments, customer requirements and competitor activities to identify potential growth areas.

• Prepare sales reports, performance reviews and recommendations for management.

Requirements

• Diploma or Degree in Business, Sales, Engineering or a related discipline; candidates with relevant experience will also be considered.

• At least 5 years of relevant experience in B2B outdoor sales, business development or account management.

• Previous experience in supervising, leading or coaching a sales team will be an advantage.

• Experience in the industrial, engineering, hardware, machinery or equipment sectors will be an advantage.

• Demonstrated ability to develop customer accounts, secure new business and achieve sales targets.

• Strong understanding of B2B sales processes, commercial negotiations, account management and business development.

• Good leadership, communication, presentation and negotiation skills.

• Commercially aware, proactive and able to translate business objectives into practical sales activities.

• Able to manage multiple priorities and work effectively with different departments.

• Proficient in Microsoft Office; familiarity with ERP or CRM systems is an advantage.

• Able to travel to customer sites across Singapore. Possession of a valid driving licence will be an advantage where driving is required for customer visits.