Brand Manager

Major Accountabilities:

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans

• Lead Integrated Brand Team and Launch Team content, and drive excellent execution

• Develop compliant, high-impact promotional and omnichannel campaigns

• Own brand budgets, forecasts and marketing mix to maximise return on investment

• Gather market and customer insights to spot new growth opportunities

• Track brand performance and the external environment, and act quickly to stay on course

• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment
  

Requirements

• A university degree in life sciences, marketing, business or a related field

• At least 2 years of brand management or marketing experience in the pharmaceutical industry

• A strong understanding of pharma markets, customers and healthcare systems

• A proven track record of building and delivering brand strategies and plans

• Strong financial skills and experience managing budgets

• Confidence leading across functions and managing stakeholders in a matrix organisation

• A strategic, analytical and data-driven mindset

• Experience using digital and AI tools in your day-to-day work