MARKETING AND COMMUNICATIONS STRATEGIST

Job Summary

Analyze customer behavior, study competitors, and track market trends to identify new opportunities. Coordinate daily campaigns, manage vendors. Lead departmental strategy, budget allocation, and team management. Plan and launch multi-channel marketing campaigns across digital, social media, and email.

Responsibilities

• Analyze customer behavior to identify trends and opportunities for business growth
• Study competitors’ activities to inform strategic marketing decisions
• Track market trends to spot emerging opportunities and threats
• Coordinate day-to-day marketing campaign activities to ensure timely execution
• Manage vendor relationships to secure quality services and optimize costs
• Develop and implement departmental strategy to align with business goals
• Allocate budget effectively to maximize marketing ROI
• Lead and motivate the marketing team to achieve performance targets
• Plan and launch integrated multi-channel marketing campaigns across digital, social media, and email platforms