Regional E-Commerce Director (8 month contract)

Our Client

RevUp Consulting is partnering with an international personal care company with a portfolio of skincare and haircare brands. Our client is looking for a Regional Digital Director to lead its e-commerce business across six Southeast Asian markets during an eight-month maternity cover.

Our Role

Reporting to the Regional Vice President of Marketing for Personal Care, you’ll work with six local e-commerce teams to grow online sales, gain market share and improve profitability. You’ll also work with regional brand teams in Singapore and global counterparts in Japan on selected projects.

• Set priorities across Shopee, Lazada, TikTok Shop and retailers’ own websites, and work with country teams to adapt pricing and campaigns to local shopping habits.

• Manage the regional e-commerce budget. Use sales, margin and campaign data to decide where to invest, which promotions to adjust and where better trade terms could improve profitability.

• Lead the development of campaign and launch materials that local teams can adapt. Improve how shoppers discover, compare and choose products on each platform.

• Pilot new approaches to social commerce and AI-powered product discovery, then use the results to decide what to roll out across markets.

Ideal Talent

• Regional experience in e-commerce, digital marketing or commercial strategy, including experience leading digital commerce across Southeast Asia
• A background in FMCG, particularly beauty or personal care, is preferred.

Arvin Singh | Regional Associate Director, FMCG & Healthcare
EA Personnel Registration No. R1763788
RevUp Consulting Pte. Ltd. | EA Licence No. 22S1193