Senior or Sales and Marketing Manager

A Sales & Marketing Manager in a commercial design-and-build company is responsible for generating new business, securing commercial contracts, developing corporate relationships and leading the sales and marketing team.

For a Singapore-based commercial design-and-build company, the role should focus on office interior fit-outs, commercial building refurbishment, A&A works and construction projects.

1. Main job responsibilities

A. Sales and business development

Develop new business opportunities and secure commercial projects.

Identify potential clients, including MNCs, SMEs, developers and building owners.

Build relationships with property managers, facility managers and procurement departments.

Arrange client meetings, presentations and site visits.

Prepare sales proposals and coordinate quotations with the estimating team.

Negotiate commercial terms and close contracts.

Develop long-term corporate accounts and repeat business.

B. Marketing and branding

Develop the company's annual sales and marketing strategy.

Strengthen company branding and market positioning.

Prepare company profiles, project portfolios and presentations.

Manage website, LinkedIn and other digital marketing channels.

Promote completed commercial office and building projects.

Organise networking activities and industry events.

Develop partnerships with architects, consultants, property agents and contractors.

C. Tender and project opportunities

Identify suitable commercial and building tenders.

Monitor upcoming office renovation and building upgrading opportunities.

Coordinate tender submissions with the technical, QS and project teams.

Review tender requirements, project scope and commercial competitiveness.

Follow up on submitted tenders.

Build relationships with consultants and main contractors for project opportunities.

D. Sales team management

Lead and motivate business development executives.

Set individual and departmental sales targets.

Monitor sales pipelines and conversion rates.

Conduct weekly sales meetings.

Review sales performance and prepare monthly reports.

Develop sales incentive and commission structures.

2. Key performance indicators (KPIs)

Suggested monthly targets for a starting sales team: