Digital Marketing Manager (CCP for Digital Advertising and Marketing)

Digital Marketing Strategy Development – Develop and implement digital marketing strategies to promote medical, professional, scientific, and precision equipment, targeting relevant business customers and industry professionals on the website, Facebook, and LinkedIn.

Website Content Management – Manage and update the company website with product descriptions, technical specifications, images, and relevant information. Use ChatGPT to assist in drafting and refining website content to improve online visibility and customer engagement.

SEO and Online Visibility – Implement search engine optimization (SEO) strategies, conduct keyword research, and optimize website content to improve search rankings and attract potential customers.

Digital Advertising Campaigns – Plan, execute, and monitor online advertising campaigns through Google Ads and Meta Ads Manager to generate qualified business leads and increase product enquiries.

Social Media Marketing – Develop and manage social media content to showcase medical and scientific equipment, product applications, and company updates.

Lead Generation and Customer Engagement – Develop digital campaigns and online lead-generation activities to attract potential distributors, healthcare providers, laboratories, research institutions, and other business customers.

Marketing Analytics and Performance Monitoring – Use digital analytics tools to monitor website traffic, advertising performance, customer engagement, and lead conversion rates, and prepare reports to evaluate campaign effectiveness.

Digital Content and Promotional Materials – Create digital brochures, product catalogues, advertisements, and other promotional materials by drafting product descriptions, advertising copy, and marketing messages, ensuring that all technical and product information is verified before publication.

Market Research and Competitor Analysis – Research market trends, customer needs, and competitors’ digital marketing activities to identify marketing opportunities and improve campaign strategies.

Marketing Optimization and Reporting – Analyze campaign results and customer behaviour, recommend improvements to marketing strategies, and prepare regular performance reports to support management decision-making and business development.

AI and Marketing Innovation – Apply AI-powered tools to support content development, campaign planning, customer targeting, and marketing ideation. Explore innovative digital marketing technologies to improve productivity, enhance customer engagement, and strengthen lead-generation activities.

Analytics, Reporting, and Performance Management – Monitor and analyze digital marketing performance using analytics platforms and reporting tools. Track key performance indicators (KPIs), including website traffic, advertising costs, lead generation, and conversion rates. Prepare regular performance reports and recommend data-driven improvements to achieve marketing objectives and support business growth.