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品牌市场营销经理

$4,000 – $8,000
Full time3–6 yearsOn-siteSingapore

Location

BEACH ROAD, GATEWAY EAST

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About this job

岗位职责:

1、负责公司品牌在全球市场的品牌建设和营销传播规划和落地,包括跨境电商平台(如Amazon、Shopee等)口服保健品品牌的整体市场定位与品牌战略规划

2、制定并执行数字营销方案,包括社交媒体运营(Instagram/Facebook/TikTok)、KOL合作及内容营销策略

3、分析全球保健品市场趋势及竞品动态,定期提交市场洞察报告并优化推广策略

4、管理跨部门协作,协调产品、销售及客服团队,确保品牌传播一致性

5、监控并评估营销活动ROI,通过数据驱动决策优化广告投放效果(Google Ads/SEA)

6、策划并执行线上/线下品牌推广活动,提升品牌在东南亚及全球市场的知名度

任职要求:

1、市场营销、国际商务或相关专业专科及以上学历

2、3年以上跨境电商品牌营销经验,有保健品行业经验者优先

3、熟练掌握SEO/SEM、Google Analytics及社交媒体广告工具

4、具备跨文化团队协作能力,能用英文进行商务沟通

5、熟悉跨境电商平台运营规则及合规要求

6、有新加坡或东南亚市场运营经验者,熟悉FDA/EMA等保健品监管法规者

Market insight

25% above the median
4 800 $

Based on 65 377 offers with salary for this country

Full salary breakdown

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The employer lists $4,000 – $8,000 for this role at EONOVA PTE. LTD. in Singapore. For comparison, the local market median is about 4 800 $ based on 65 377 similar offers.

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