Product Director (Go-to-Market)

Job Description

• Product Strategy & Portfolio Management: Develop and execute local product strategies, portfolio planning, and market positioning based on consumer insights, competitive dynamics, and business objectives.
• GTM & Product Launch: Lead end-to-end GTM planning and execution, including product positioning, launch timelines, pricing, channel strategies, sales targets, and cross-functional coordination.
• Pricing & Commercial Management: Drive local pricing strategies, promotional plans, and product profitability. Monitor revenue, sales volume, margins, and product performance to optimise commercial results.
• Channel Strategy & Sales Enablement: Partner with Sales and Marketing teams to develop channel-specific product strategies across Operators, Open Market, Brand Stores, and E-commerce, ensuring effective product distribution and sales execution.
• Demand Forecasting & Lifecycle Management: Oversee sales forecasting, inventory planning, and product lifecycle management, ensuring efficient stock allocation, healthy inventory levels, and smooth product transitions.
• Market Intelligence & Team Leadership: Monitor market trends, competitor activities, and business performance. Lead the Product/GTM team and collaborate with HQ, Sales, Marketing, Supply Chain, and Finance to deliver business objectives.

Requirement

• Minimum 8 years of experience in consumer electronics, smartphones, smart devices, or related industries, including at least 3 years in product management, GTM, or team leadership roles.
• Proven experience in product commercialisation, GTM strategy, and end-to-end product lifecycle management within the consumer electronics industry.
• Strong understanding of retail and distribution channels, including Telco Operators, Open Market, Key Accounts, Brand Stores, and E-commerce.
• Solid commercial and financial acumen, with hands-on experience in pricing, sales forecasting, margin analysis, and inventory management.
• Able to converse in both English and Mandarin in order to liaise with Mandarin speaking stakeholders.