Marketing Account Manager

Our client is a Singapore education growth specialist. They run Meta and Google ad campaigns for preschools, tuition and enrichment centres, student care centres and children’s academies, then coach each centre on converting enquiries into enrolments. Copy, creative and media buying are all done in-house. They are hiring an account manager to own client relationships and results.

What You’ll Do

• Run weekly client meetings and reports, and bring the next recommendation before the client asks
• Monitor campaign performance daily and find the root cause when results drop
• Brief and lead the copywriter, media buyer and designer on each account
• Give specific direction on copy and creative, and check assets before they reach the client
• Coach client front desk teams on answering and converting enquiries
• Meet every deadline and keep client project trackers current
• Retain clients, spot upsell opportunities and run renewals
• Manage 8 to 12 accounts once ramped up

Core Key Skills

• At least 2 years managing client accounts at a performance or lead-generation agency, or in-house with the same scope
• Working knowledge of Meta and Google ads
• Able to turn CPL, CPA, ROAS, CTR and conversion rate into actions and clear client updates
• Can tell strong copy from weak and give specific direction
• Able to lead anxious or difficult clients through a bad week
• Organised across many accounts and deadlines at once

Nice to Have

• Education or other parent-facing lead-generation experience
• Able to set up or repair campaigns
• Experience leading a small team of specialists
• Familiarity with Advantage+, Performance Max, Demand Gen, and tools like ClickUp, Notion, GoHighLevel or Zapier