Social media manager

Core Responsibilities

• Strategy & Planning: Create and execute social media strategies aligned with overall business and marketing objectives.
• Content Creation: Produce, edit, and schedule daily posts, images, and videos across channels like Instagram, TikTok, LinkedIn, and Facebook.
• Community Management: Respond to comments, direct messages, and brand mentions while monitoring public sentiment.
• Analytics & Reporting: Track key performance indicators (KPIs), measure return on investment (ROI), and generate insights using tools like Google Analytics.
• Cross-Functional Collaboration: Work closely with the design, sales, and customer service teams to maintain a consistent brand voice.

Required Qualifications & Skills

• Education: Diploma in Marketing, Communications, Public Relations, or a related field.
• Experience: 2 to 3+ years of hands-on experience in social media marketing, content creation, or digital PR.
• Technical Tools: Familiarity with design and editing software (such as Canva, Adobe, or CapCut) and scheduling tools (such as Later or Metricool).
• Soft Skills: Strong copywriting skills, adaptability to fast-changing platform algorithms, and clear communication.