Marketing Director

-Develop and lead the overall marketing strategy aligned with company goals and market dynamics.

-Set departmental objectives, KPIs, and long-term vision for brand growth and market penetration.

-Lead brand innovation and repositioning efforts when necessary.

-Oversee the planning, execution, and performance of integrated marketing campaigns across digital, print, media, and events.

-Ensure effective cross-channel marketing coordination (digital, social, traditional, and experiential).

-Direct market research initiatives to understand customer needs, market trends, and competitive positioning.

-Use insights and data analytics to inform strategy, product development, and go-to-market plans.

-Build, lead, and mentor a high-performing marketing team.

-Set performance objectives and guide career development of team members.

-Develop and manage the marketing department budget.

-Allocate resources effectively to maximize ROI on campaigns and initiatives.

-Ensure data-driven decision-making and effective marketing measurement.

-Serve as the company’s brand ambassador at public events, media appearances, and industry forums.