Brand Director

As a Brand Director at Procter & Gamble, you will be a pivotal leader in defining and executing the "Who, What, and How" strategies for your assigned brand portfolio. You will be responsible for developing overall initiative master plans, crafting compelling brand architectures, and ensuring these strategies effectively deliver on their designated portfolio roles. This role requires strong strategic insight, a collaborative spirit, and a deep understanding of market dynamics to integrate input from various stakeholders, ultimately driving the success of our brands within the Regional HQ location.

This role contribute to the development and execution of strategies within APAC FM Baby Care, specifically for Korea Market. You will be driving the execution of strategies within your team or organization. You will also be expected to help frame these strategies. Your focus will be on one or more brands, channels, lines, categories or teams with broadly defined objectives.

Key Responsibilities:

• Drive the cascade and execution of strategies in team/organization; help frame strategies

• Identify and lead developments of new ideas, techniques, procedures, services, or products

• Collaborate and network effectively across internal or external boundaries to maximize job impact and personal learning

• Accomplish results through managing & leading a team; allocate individuals as per business needs, strengths & aspirations

Qualifications 

• Bachelor or Masters in Business Administration 

• Minimum 10 years of experience in category delivery, preferably within a multinational company or the FMCG industry.  

• Experience in brand management in market landscape

• Demonstrated ability to conceptualize, develop, and execute complex brand strategies within a team or organizational setting. 

• Proven experience in identifying, leading, and bringing to market new ideas, techniques, procedures, services, or products. 

• Extensive familiarity with multiple brands, channels, or categories, including a strong understanding of their distinct market dynamics and consumer bases. 

• Exceptional collaboration and networking skills, with a track record of influencing and working effectively with cross-functional teams and senior stakeholders. 

• Prior experience in Baby Care products to integrate high-emotion driven consumer insights into strategy.

• Prior experience as a seasoned individual contributor, capable of driving initiatives with minimal supervision and taking ownership of strategic outcomes. 

• A strong drive for continuous learning and development, eagerly acquiring and applying new knowledge and skills relevant to brand management. 

• A deep awareness and unwavering commitment to relevant stewardship requirements, ensuring brand and company compliance.