Senior Regional Product Manager

Senior Regional Product Manager, Large Format Printer

Job Summary

Lead the Textile product category to achieve growth, profitability, and sustainability. This role oversees the full product lifecycle, ensures strategic business practices, and drives marketing initiatives through research, planning, and execution.

Key Accountabilities

1. Product Strategy & Management

• Oversee regional product management to achieve business objectives, including sales, profitability, and long-term sustainability.
• Manage the entire product lifecycle, ensuring alignment with market needs and regional business objectives.

2. Process & Operational Excellence

• Establish and maintain structured processes to ensure a professional and strategic approach to business activities within the product category.

3. Market Research &Marketing Execution

• Conduct market analysis and competitive benchmarking to inform product positioning and marketing plans to help growth within the product category.
• Lead regional sales & marketing initiatives, including collaborations with third-party media partners, ensuring timely execution and impactful results to maximize ROI.

4. Stakeholder Engagement & Training

• Partner with industry professionals, including color specialists and solution providers, to deliver workshops and training sessions that enhance product adoption and boost sales across the region.

5. Inventory & Financial Management

• Oversee PSI (Purchase, Sales & Inventory) across the region to optimize stock levels and ensure timely product availability.
• Plan and ensure timely execution of Advertising & Promotion budgets efficiently to maximize market impact.

6. Marketing & Channel Development

• Develop strategies to increase product sales by working with local sales company subsidiaries to build new &review the channel’s performance and conduct monthly PDCA reviews.
• Collaborate with local teams and partners to implement channel development plans effectively.

Key Job Requirements

1. Job / Skills Competencies

Technical & Business Skills:

• Strong understanding of market research, competitive analysis, and channel development.
• Proficiency in PSI(Purchase, Sales & Inventory) management and budget planning.

Leadership & Collaboration:

• Ability to work across multiple markets and cultures, collaborating with local sales companies and external partners.
• Skilled in stakeholder engagement, including conducting workshops and training sessions.

Analytical & Strategic Thinking:

• Data-driven decision-making with strong planning and execution capabilities.

Communication:

• Excellent verbal and written communication skills in English; additional regional languages are a plus.

Mobility:

• Willingness to travel within the region as required

2. Critical Work Experience

• Minimum 2 years in product management or marketing, with regional exposure preferred.
• Proven track record in managing product lifecycles and driving sales & marketing activities across the Southeast Asia market

3. Qualifications

• Diploma/Degree in Business or Marketing