Digital Marketing Manager

Role Summary

We are looking for a driven and creative Digital Marketing Manager to lead our digital presence and drive brand growth across global markets. This role combines strategy and execution — ideal for someone who enjoys building, testing, and scaling digital initiatives across social media and e-commerce platforms.

Key Responsibilities

Digital & Social Media Management

· Manage and grow the company’s global social media platforms, including Instagram, Facebook, and X

· Develop engaging content strategies to drive brand awareness, engagement, and community growth

· Explore and launch new platforms (e.g., YouTube and other emerging channels)

E-commerce & Marketplace Management

· Oversee digital storefronts across platforms such as TikTok Shop, Shopee, Lazada, Guardian, Watsons, and Unity

· Optimise product listings, campaigns, and platform performance to drive sales and visibility

Marketing Strategy & Growth

· Develop and execute strategic digital marketing plans to increase brand awareness, traffic, and conversions

· Identify growth opportunities across channels and continuously improve performance

SEO & Paid Advertising

· Drive SEO optimisation efforts to improve organic visibility and search rankings

· Plan, execute, and optimise paid advertising campaigns (e.g., Meta, Google, TikTok Ads)

Analytics & Reporting

· Establish clear performance metrics (KPIs) across all digital channels, including social media, e-commerce, SEO, and paid campaigns

· Track and monitor key indicators such as traffic, engagement, conversion rates, sales performance, and ROI

· Prepare and submit weekly performance reports with concise insights, key learnings, and actionable recommendations

· Provide regular updates on campaign effectiveness, growth trends, and areas for improvement

· Translate data into clear business insights to support decision-making and strategy refinement

Innovation & Continuous Improvement

· Proactively identify new tools, trends, and approaches to enhance digital performance

· Test, learn, and refine strategies to improve effectiveness and ROI

Cross-Functional Collaboration

· Work closely with internal teams and Management to align marketing initiatives with business goals

· Support integrated campaigns across online and offline channels

Requirements

· Bachelor’s degree in Marketing, Business, or a related field

· Proven experience in digital marketing, social media management, and/or e-commerce platforms

· Strong understanding of SEO, paid advertising, and digital analytics tools

· Hands-on experience with platforms such as Meta, Google Ads, TikTok, Shopee, Lazada, etc.

· Analytical mindset with the ability to translate data into insights and actions

· Strong communication and stakeholder management skills

· Driven, organized and possess business acumen