Marketing Manager

Marketing Manager – Beauty, Aesthetics & Wellness

Responsibilities

• Lead and execute overall marketing strategy, brand development and business growth across multiple outlets.

• Drive customer acquisition, lead generation, appointment bookings and customer retention.

• Plan and manage digital marketing campaigns across Meta, Google Ads, TikTok, SEO/SEM and other relevant platforms.

• Develop monthly marketing calendars, promotional campaigns, product launches and brand-building initiatives.

• Monitor advertising budgets, cost per lead, conversion rates, ROI and marketing-generated sales revenue.

• Plan and coordinate roadshows, exhibitions, influencer collaborations, partnerships and marketing events.

• Lead and manage the marketing team, setting clear KPIs, deadlines and performance expectations.

• Work closely with outlet managers and sales teams to improve lead conversion and achieve business targets.

• Manage external agencies, vendors and creative partners to ensure quality and cost efficiency.

• Present marketing performance reports, insights and growth recommendations to management.

Requirements

• Minimum 5 years of relevant marketing experience, preferably in beauty, aesthetic, wellness or healthcare.

• Proven experience in generating leads, driving customer acquisition and achieving measurable marketing results.

• Strong hands-on knowledge of Meta Ads, Google Ads, SEO/SEM and social media marketing.

• Experience managing marketing budgets, campaign performance, ROI and KPIs.

• Strong leadership skills with experience managing teams and external partners.

• Good understanding of branding, content strategy, digital campaigns and promotional activities.

• Able to communicate effectively in English and Chinese, including WeChat business communication.

• Commercially minded, creative, analytical and results-driven.

• Independent, proactive and comfortable working in a fast-paced, service-oriented environment.

• Willing to travel between outlets and overseas for exhibitions, marketing events and business activities when required.

• Flexible to support marketing activities during weekends and public holidays when required.