Key Account Manager (General Trade / Food)

• Up till $4500 to $7000 basic + Transport Allowance + Handphone Allowance (To be discussed during the interview) + Variable Bonus (salary will commensurate according to experience & qualifications)

• Location: Pasir Panjang Road

• Working Days/Timings: Monday to Friday, 8.30am to 5.30pm

• Established Singapore-Based FMCG Company Since 1954

• Extensive Portfolio of Well-Known Food Brands

• Strong Regional Distribution Network Across Southeast Asia

• Commitment to Food Safety and Quality Assurance

• Exposure to Food Sourcing, Brand Development and Supply Chain Operations

Responsibilities:

• Own sales targets, growth plans for assigned accounts across all three channels

• Build and execute joint business plans (JBPs) with key customers, covering pricing, promotions, listings and distribution

• General Trade: Manage wholesalers and traditional trade outlets, and drive numeric distribution, coverage and in-store execution

• E-commerce: Manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce or D2C partners, including content, search visibility, promotions and platform investment

• Food Service: Develop caterers, restaurants, hotels and institutional accounts, driving menu listings, new product adoption and volume

• Plan and track trade spend, forecast demand and manage ROI

• Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotion execution

• Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights

• Negotiate annual contracts and terms to protect margin and strengthen long-term relationships
  

Requirements:

• Degree/Diploma in Business, Marketing or a related field

• 5+ years of Key Account or sales experience in FMCG, food or beverage, with exposure to at least two of the three channels

• Proven record of hitting sales targets and negotiating with key customers

• Strong commercial acumen: trade terms, pricing, promo ROI and P&L ownership

• Proficient in Excel and data analysis; familiarity with e-commerce platform tools is an advantage