Marketing & Business Development Executive

Role overview:
The Executive, Marketing & Business Development drives market development, product positioning and commercial growth across Singapore and regional markets. The role supports go-to-market strategies, product launches, strategic partnerships and ecosystem development to create new business opportunities and strengthen the company’s market presence.

Key responsibilities:

• Develop and execute go-to-market plans for new products, solutions and target markets.
• Build and grow an ecosystem of customers, technology partners, channel partners and strategic partners.
• Identify new business opportunities, market segments and regional growth opportunities.
• Drive product positioning, value propositions and marketing strategies.
• Lead digital marketing, social media strategy, campaigns and corporate branding to strengthen market visibility.
• Develop strategic marketing content, including product brochures, solution materials, presentations and thought-leadership content.
• Analyse business performance, pipeline trends, market intelligence and customer insights to support management decisions.
• Drive effective use of CRM tools for business pipeline visibility, customer engagement and business opportunity management.
• Support key customer engagements, strategic accounts and business development initiatives.
• Develop regionalpartnerships and collaborate with overseas offices on market expansion.
• Plan and driveproduct launches, exhibitions, industry events and market engagementactivities.
• Leverage AI tools and automation for market research, content development, lead generation, customer engagement and marketing insights.
• Work closely with various stakeholders to translate business strategy into market opportunities.

Requirements:

• Degree in Business, Marketing, Communications or related discipline.
• At least 1 year of relevant experience in marketing, business development or technology solutions.
• Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify creative solutions to meet business objectives.
• Strong commercial awareness, preferably in B2B or technology markets.
• Proficient in CRM platforms, business pipeline and opportunity management.
• Proficient in AIand digital tools for market intelligence, content development and productivity.
• Good understanding of digital marketing, social media, branding and go-to-market strategies.
• Strong communication, presentation, analytical and stakeholder management skills.
• Self-driven, commercially minded and able to work across different teams and regional markets.
• Able to travel occasionally based on business requirements.