Sales Representative

Key Job Responsibilities

1. Sales and Business Development

• Identify and develop new business opportunities to expand the company's customer base.

• Proactively approach potential customers through telephone calls, emails, referrals, networking, and face-to-face meetings.

• Promote the company's products and services to existing and prospective customers.

• Understand customers' needs and recommend suitable products or solutions.

• Prepare quotations, proposals, price offers, and other sales-related documents.

• Follow up on enquiries and quotations to convert potential opportunities into confirmed sales.

• Achieve individual and company sales targets.

2. Customer Relationship Management

• Establish and maintain strong relationships with existing and potential customers.

• Conduct regular customer visits and meetings to understand their requirements and identify new business opportunities.

• Provide professional product presentations and explain product specifications, features, benefits, and pricing.

• Maintain regular communication with customers to encourage repeat business and long-term partnerships.

• Handle customer enquiries, feedback, and complaints promptly and professionally.

• Provide after-sales support and coordinate with relevant departments to resolve customer issues.

3. Sales Coordination and Order Processing

• Process customer orders accurately and ensure all relevant documentation is completed.

• Coordinate with purchasing, operations, warehouse, logistics, and accounts departments to ensure smooth order fulfilment.

• Monitor order status, stock availability, and delivery schedules.

• Keep customers informed of order progress, delivery arrangements, and any changes.

• Follow up on outstanding payments and coordinate with the accounts department when necessary.

4. Account Management and Revenue Growth

• Manage assigned customer accounts and identify opportunities to increase sales revenue.

• Explore upselling and cross-selling opportunities for existing customers.

• Maintain accurate customer information, sales records, quotations, and follow-up activities.

• Monitor customer purchasing patterns and market developments to identify potential business opportunities.

• Build long-term partnerships with customers to improve customer retention and satisfaction.

5. Market Research and Sales Reporting

• Monitor market trends, competitors' activities, pricing, and customer preferences.

• Identify new market segments and potential customers.

• Prepare regular sales reports covering customer visits, enquiries, quotations, orders, and sales performance.

• Provide feedback and recommendations to management on market opportunities and customer requirements.

• Ensure compliance with company sales policies, pricing procedures, and approval processes.

• Perform other sales-related duties as assigned by management.