Sales and Marketing Manager

Roles & Responsibilities

The Sales and Marketing Manager will develop and implement sales and marketing strategies to increase revenue, customer engagement, and brand awareness for the optical company. Responsibilities include managing sales activities, identifying new business opportunities, building relationships with customers and corporate partners, and monitoring market trends and competitor activities. The manager will oversee promotional campaigns, social media marketing, product launches, and customer outreach initiatives. They will also set sales targets, monitor team performance, prepare sales reports, and coordinate with the optical clinic team to ensure effective product promotion and customer service. Strong communication, leadership, sales, marketing, and organizational skills are required.

Specific Responsibilities

Individual to be involved in:

1.Develop and implement sales and marketing strategies to increase the optical clinic’s revenue, customer base, and brand awareness.

2.Identify and pursue new business opportunities through corporate partnerships, community outreach, referrals, and customer acquisition activities.

3.Build and maintain strong relationships with customers, corporate clients, suppliers, and business partners to support long-term growth.

4.Plan and manage promotional campaigns for optical products, eyewear, contact lenses, eye-care services, and seasonal offers.

5.Manage the clinic’s social media platforms and coordinate digital marketing activities to increase customer engagement and generate leads.

6.Monitor market trends, customer preferences, competitor activities, and pricing strategies to identify new sales and marketing opportunities.

7.Set monthly and annual sales targets, monitor sales performance, and implement strategies to achieve the clinic’s business objectives.

8.Prepare regular sales and marketing reports, analyze campaign results, and recommend improvements to management.

9.Develop and execute customer acquisition and retention strategies, identify target market segments, and implement sales initiatives to increase revenue and expand the optical clinic’s market presence.