Executive, Social Media

Job Description

The Executive, Social Media supports the day-to-day execution of social media, digital contents and online engagement initiatives for The Ascott Limited’s Singapore Cluster. The role focuses on operational delivery of content planning, publishing, community management, and performance tracking across social platforms. This individual plays a key role in strengthening brand visibility, driving online engagement, and supporting commercial and guest-experience objectives through effective digital storytelling. He or she will report directly to the Manager, Brand & Marketing.

1. Plan and publish content across cluster social media platforms, including copywriting, scheduling and basic asset coordination.
2. Execute the social media content calendar in alignment with brand campaigns, property activations and seasonal initiatives.
3. Support localisation of global and regional social media campaigns for the Singapore market.
4. Manage day-to-day community engagement, including monitoring comments, direct messages and online feedback in a timely and professional manner.
5. Coordinate with property teams to ensure accurate responses and service follow-ups where required.
6. Assist in the creation of visual and video contents, including short-form videos, reels, photography selections, captions and asset organisation.
7. Support social coverage of property events, launches, media visits and partnership activations.
8. Work with creative agencies, designers and vendors to deliver social media assets on time and in accordance with brand guidelines.
9. Track social media analytics, engagement metrics and campaign performance for weekly and monthly reporting.
10. Monitor social listening insights and flag reputational or service-related concerns to relevant stakeholders.
11. Maintain organised digital asset libraries, social templates and archived contents.
12. Proofread and review social media posts and captions to ensure brand accuracy and clarity.
13. Assist with influencer coordination, content tracking and deliverables monitoring.
14. Support paid social campaign execution in collaboration with digital marketing teams where required.
15. Prepare basic performance summaries and reports for internal review.
16. Provide general administrative and coordination support for digital and content-related projects.
17. Any other ad-hoc tasks as assigned.

Job Requirements

The candidate should possess the following:

• Diploma or Degree in Marketing, Communications, Media, Hospitality or related fields
• 1–3 years of relevant experience in social media, digital marketing, or content creation; hospitality or lifestyle industry experience is advantageous
• Strong writing skills with attention to detail and an understanding of brand tone
• Familiarity with social media platforms (ie; Instagram, Facebook, LinkedIn, TikTok, where relevant) and scheduling tools
• Basic understanding of social media analytics and performance metrics
• Experience with simple design or editing tools (ie; Canva, basic Adobe Photoshop/ Illustrator) is a plus
• Comfortable with short-form video content creation and mobile-based editing
• Organised, proactive and able to manage multiple tasks in a fast-paced cluster environment
• Strong interpersonal skills and ability to work collaboratively across properties and teams