Marketing cum Executive Assistant

Job Summary

We are seeking a proactive, commercially minded, and highly organised professional to oversee regional marketing initiatives, develop strategic partnerships, coordinate business operations, and provide executive support to senior management.

This role requires a strong balance of strategic thinking and hands-on execution. The successful candidate will drive brand awareness, support market expansion, build and manage key partnerships, streamline operational processes, and ensure the smooth execution of business priorities across regional markets.

The ideal candidate is resourceful, detail-oriented, adaptable, and comfortable managing multiple responsibilities in a fast-paced and dynamic environment.

2. Key Responsibilities

A. Regional Marketing & Brand Development

• Develop and execute regional marketing strategies and campaigns aligned with the company's business objectives.
• Plan and manage integrated marketing initiatives across digital, social media, events, public relations, content marketing, and other relevant channels.
• Localize marketing campaigns and brand messaging to suit regional audiences and market requirements.
• Manage marketing budgets, campaign timelines, external agencies, and marketing vendors.
• Monitor Website’s leads and performance, analyze key marketing metrics, and prepare regular reports with recommendations for improvement.
• Collaborate with internal teams to develop marketing materials, sales collateral, presentations, and promotional content.
• Ensure brand consistency across all regional marketing activities and communication channels.
• Managing several brands and regions.

B. Strategic Partnerships & Business Development

• Identify, evaluate, and develop strategic partnerships to support business growth and regional market expansion.
• Build and maintain relationships with key stakeholders, business partners, distributors, agencies, corporate clients, and industry networks.
• Explore collaboration opportunities, co-marketing initiatives, joint campaigns, sponsorships, and other strategic alliances.
• Lead partnership discussions, coordinate proposals, and support the negotiation and execution of partnership agreements.
• Manage the partnership lifecycle, from prospecting and onboarding to performance tracking and relationship development.
• Work closely with sales, marketing, and management teams to convert partnership opportunities into measurable business outcomes.
• Track partnership performance, commercial value, and return on investment.
• Represent the company at business meetings, networking sessions, industry events, and regional engagements when required.

C. Business Operations & Project Coordination

• Coordinate day-to-day business operations to ensure smooth execution of business activities and management priorities.
• Develop and improve operational processes, workflows, reporting systems, and administrative procedures.
• Coordinate with internal teams, external vendors, and regional counterparts to resolve operational issues.
• Assist in budget tracking, expense monitoring, procurement coordination, and vendor management.
• Maintain accurate records, documentation, project trackers, and operational reports.
• Support the implementation of business initiatives, new launches, and process improvement projects.
• Serve as the primary coordination point for day-to-day IT-related matters within the office.
• Coordinate with external IT vendors or service providers to resolve technical issues and ensure timely support.

D. Executive Assistant to Management Team

• Provide high-level administrative and executive support to the higher management team.
• Manage calendars, appointments, meetings, business travel arrangements, itineraries, and expense claims.
• Coordinate internal and external meetings, prepare agendas, compile briefing materials, and record meeting minutes when required.
• Track management action items, follow up on deadlines, and ensure timely completion of key deliverables.
• Prepare business presentations, management reports, correspondence, and confidential documents.
• Act as a key coordination point between senior management, internal teams, business partners, and external stakeholders.
• Handle sensitive information and confidential matters with professionalism, discretion, and integrity.
• Support special projects, management initiatives, and ad hoc assignments as directed by the CEO / Managing Director/Higher Management.
• Anticipate management needs and proactively identify priorities, potential issues, and follow-up actions.