Marketing Communications Manager, Copywriting (Contract Role)

Our client is a leading global technology company seeking a Marketing Communications Manager to support its B2B technology marketing initiatives, with a primary focus on email marketing, copywriting, content creation, and campaign performance analytics.

This is a fixed term contract hire ending on the 28 July 2027.

Responsibilities

1. Email Marketing & Content Creation

• Write, edit, and optimize engaging publisher-facing communications, including monthly newsletters, marketing emails, product updates, and campaign announcements.
• Develop clear and compelling copy tailored to B2B technology and SaaS audiences, ensuring consistency in brand voice and messaging.
• Support email marketing campaigns, including content planning, execution, and optimization.
• Leverage AI tools to generate content ideas, refine copy, develop variations, and improve writing efficiency while maintaining content quality.

2. Email Marketing Analytics & Optimization

• Monitor and analyze email campaign performance, including open rates, click-through rates, and engagement metrics.
• Conduct A/B testing on subject lines, messaging, and calls to action to improve campaign effectiveness.
• Translate performance data into actionable insights to optimize content and improve marketing results.

3. Video Content & Launch Coordination

• Assist the full-time employee (FTE) in maintaining product launch timelines and the YouTube video content calendar.
• Review video scripts to ensure alignment with campaign objectives, messaging, and brand guidelines.
• Coordinate with stakeholders to manage feedback, reviews, and approvals, ensuring deliverables are completed on schedule.
• Track production timelines and support the coordination of video content and related marketing assets.

Requirements

• At least 5 years of relevant experience in marketing copywriting, email marketing, or content marketing, preferably within B2B technology or SaaS environments.
• Strong writing and editing skills, with demonstrated experience creating publisher-facing communications, monthly newsletters, and marketing emails.
• Experience with email marketing analytics, campaign performance reporting, and A/B testing.
• Familiarity with AI tools and the ability to leverage them to enhance copywriting, content development, and workflow efficiency.
• Experience with webinar marketing and video script writing is a plus.
• Experience in mobile app monetization, mobile advertising, or publisher monetization is highly preferred.