Marketing Manager

The Marketing Manager is responsible for planning, developing and implementing marketing activities to promote the company’s training courses in music, dancing, art, speech and drama. The Marketing Manager will conduct market research, identify emerging trends and learner preferences, develop marketing content and campaigns, strengthen the company’s brand presence, and support the promotion of courses to individual learners, parents, schools, community centres and corporate organisations.

The role focuses on developing practical marketing knowledge and capabilities across different marketing channels, understanding customer needs, creating appropriate promotional strategies, and supporting the company’s overall marketing and business development activities.

Specific Responsibilities:
The responsibilities include the following:

1. Develop and implement marketing plans to promote courses in music, dancing, art, speech and drama.

2. Conduct market research to understand learner preferences, market trends, competitor activities and opportunities within the creative-arts training sector.

3. Identify suitable target audiences, including children, parents, schools, community centres, corporate organisations and individual learners.

4. Develop marketing content and promotional materials for courses, workshops, events and other training programmes.

5. Assist in planning and managing digital marketing activities across appropriate online platforms and communication channels.

6. Support the development of social media content, promotional campaigns, course announcements and other marketing communications.

7. Monitor customer and learner feedback to understand market response and identify opportunities for improvement.

8. Assist in developing partnerships and promotional opportunities with schools, community organisations, corporate organisations and other relevant parties.

9. Collaborate with trainers and management to understand course features and translate them into clear and engaging marketing messages.

10. Assist in planning promotional events, workshops, open houses and other activities designed to increase awareness of the company's training programmes.

11. Review competitor marketing activities and industry developments to support the company's marketing planning.

12. Maintain and organise marketing materials, campaign records, customer feedback and other relevant marketing information.

13.Work closely with management and internal teams to ensure marketing activities are aligned with the company's courses, brand positioning and business objectives.

Technical Skills and Competencies:
1. Communication and interpersonal skills

2. Market research and information-gathering skills 3. Marketing planning and campaign development skills

4. Content development and digital marketing skills 5. Strategic marketing and market analysis skills

6. Stakeholder collaboration and relationship management skills

Duration of Traineeship/Attachment Offered - 6 months

Mature Mid Career Individuals - $2,900

This Position is open for mid career individuals (Mature, 40 years and above).

Mid Career individuals from any qualifications level can apply.