Digital Marketing Executive (Part-time)

We are seeking a dynamic Digital Marketing Executive to work on our branding, digital campaigns, and student engagement initiatives. This role is both strategic and hands-on, focusing on driving campus vibrancy, strengthening brand presence, and enhancing the overall student experience.

You will be responsible for planning and executing engaging student activities, events, and initiatives that bring energy and life to the campus, fostering a sense of community and belonging. These initiatives will also serve as compelling social media content, showcasing our vibrant culture to a wider audience.

Digital marketing and campaign management

• Plan, develop, and execute digital marketing campaigns to increase brand awareness, generate leads, and support business objectives.
• Manage campaigns across relevant channels, including social media, email marketing, and digital advertising.
• Develop and maintain a content calendar to ensure consistent and timely marketing communications.
• Monitor campaign performance and prepare reports with recommendations for improvement.
• Coordinate with internal stakeholders and external vendors to deliver campaigns on time and within budget.

Content creation and graphic design

• Design brochures, flyers, social media posts, digital advertisements, and other marketing materials.
• Write, edit, and adapt marketing copy in English and Mandarin, ensuring clarity, accuracy, and an appropriate tone for each audience.
• Create engaging visual and written content that communicates the organisation’s services, programmes, and events.
• Maintain consistent branding and messaging across digital and printed materials.

Social media and digital platforms

• Manage the organisation’s social media accounts, including content planning, creation, scheduling, and publishing.
• Monitor audience engagement and respond to enquiries in coordination with relevant colleagues.
• Update website content and campaign landing pages as required.
• Identify relevant content trends and opportunities to improve digital reach and engagement.

Sales and business development support

• Work closely with the sales and business development teams to promote services, programmes, and events.
• Develop marketing collateral tailored to different customer segments and markets.
• Support lead-generation activities and coordinate the handover of enquiries to the relevant teams.

Requirements

• Diploma or degree in Marketing, Communications, Digital Media, Graphic Design, or a related discipline.
• Preferably at least one year of relevant experience in digital marketing, content creation, and graphic design.
• Strong written and spoken proficiency in English and Mandarin, with the ability to create and adapt marketing content in both languages and engage English- and Mandarin-speaking stakeholders.
• Proficiency in graphic design tools in Canva (Adobe Illustrator, Photoshop, InDesign will be an added advantage).
• Experience managing social media platforms and digital marketing campaigns.
• Strong copywriting, proofreading, and visual communication skills.
• Ability to interpret campaign performance data and recommend practical improvements.
• Good organisational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• A proactive, collaborative approach and strong attention to detail.

Added Advantages

• Experience with paid advertising platforms, email marketing tools, website content management systems, or customer relationship management systems.
• Basic photography, video editing, or short-form video production skills.
• Experience marketing professional services, training programmes, or business-to-business offerings.

** Interns and students without experience are also welcome to apply with relevant qualifications and requirements.