Digital Marketing Executive [CCP for Digital Advertising and Marketing Professionals]

Digital Marketing Executive (DME)

Reporting directly to the Managing Director (MD)/ Senior Director (SD), the DME will develop an online marketing strategy. DME will also be responsible for developing and maintaining effective online assets across the entire company – driving digital performances, generating leads, awareness and engagement through digital channels.

Roles & Responsibilities

• Create and monitor content for several platforms concurrently (social media/ digital marketinng

• Provide and update strategies on delivering content to the right audience on the right channels (including, but not limited to, Facebook, Instagram, LinkedIn, TikTok, Google)

• Follow and adapt/ develop brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, and partnerships among others

• Create and design promotional materials including posters, brochures, advertisements as well as other types of printed and online media

• Plan and develop integrated marketing strategies to increase lead generation and brand awareness, engagement and conversion – frequently encompassing both digital and offline media

• Brainstorm and plan strategies and execute innovative social media campaigns on multiple platforms concurrently according to brand guidelines

• Coordinate and assist in any photography/ videography-related assignments required in the execution of social media content as well as marketing campaigns

• Maintaining timely, effective and honest communications with Management and Clients

• Any other related work that may be required by MD/ SD