Marketing and Branding Executive/Lead

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Brand Management

• Maintain and enhance the Expecto Health Science brand identity across all communication channels.
• Ensure consistency of messaging, design standards, and corporate branding.
• Develop brand strategies to strengthen market positioning and awareness.
• Coordinate the creation of marketing materials, brochures, presentations, and corporate collateral.

Digital Marketing

• Manage and update company website content to ensure relevance and SEO optimization.
• Plan and execute digital marketing campaigns across LinkedIn, Google, email marketing platforms, and other social media channels.
• Create engaging content including articles, blogs, case studies, newsletters, and thought leadership pieces.
• Monitor and optimize campaign performance using analytics tools.

Content Development

• Develop compelling marketing content that communicates the company's capabilities, services, and achievements.
• Collaborate with subject matter experts to create scientific and industry-focused content.
• Draft press releases, success stories, client testimonials, and promotional materials.
• Support preparation of conference materials, posters, and publications.

Business Development Support

• Partner with Business Development and Clinical Operations teams to develop proposals and client presentations.
• Support bid defenses, capability presentations, and marketing activities for new business opportunities.
• Create sales enablement materials for client engagement.
• Assist in identifying market trends and competitive intelligence.

Event & Corporate Communications

• Coordinate participation in industry conferences, exhibitions, webinars, and networking events.
• Manage event branding, promotional activities, and post-event communications.
• Support internal communications initiatives and employee engagement campaigns.
• Maintain relationships with industry partners, media contacts, and professional associations.

Marketing Analytics & Reporting

• Track and report key marketing KPIs and campaign performance metrics.
• Monitor website traffic, social media engagement, lead generation, and brand awareness indicators.
• Recommend improvements based on performance insights and market data.
• Prepare monthly and quarterly marketing performance reports.