Generative Engine Optimisation Lead

The GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.

Key Responsibilities:

Team Management:

• Lead, motivate, and train a team of SEO specialists.

• Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager

• Oversee onboarding and training of new team members

• Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM

SEO/GEO Strategy:

• Develop and implement on-page and off-page SEO strategies for our clients

• Stay current with and share SEO trends and algorithm updates

• Conduct website audits and derive action steps for SEO clients based on audit results

• Own backlinking processes and ensure guest post hygiene

• Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.)

• Develop citation-worthy content strategies to increase brand visibility in AI-generated responses

• Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics

• Stay current with generative AI model updates and adapt optimization strategies accordingly

Client Relations:

• Participate in client pitches and presentations as needed

• Participate in ongoing client conversations to better communicate SEO and GEO processes

• Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs

Performance and Reporting:

• Develop and maintain monthly performance reports

• Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.

• Ensure quality assurance and timely delivery of work

Process Improvement:

• Develop efficient SEO/GEO workflows and processes

• Identify opportunities for automation and tool integration

Key Requirements

• At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role

• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies

• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)

• Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams

• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush

• Strong communication, reporting, and stakeholder management skills

What's on Offer

• Annual Salary Review

• Performance Bonus

• Career development and learning opportunity

• Challenging and fulfilling career

• Various leave options

• Healthcare benefits

• Reimbursement for transportation expenses

• Meal reimbursement

• Birthday voucher

• Flexible remote work arrangements

We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to [email protected]

Please note that only shortlisted candidates will be contacted.