Executive (Marketing & Engagement)

Key Responsibilities

1. Marketing

· Develop and execute strategies to position and enhance SCDT’s branding.

· Create comprehensive marketing plans, including advertising, promotions, and strategic initiatives to boost awareness, audience engagement, and student enrolment for SCDT’s programmes.

· Drive marketing efforts for membership, sponsorship, partnerships, and fundraising activities.

2. Programmes & Engagement

· Support the smooth planning and implementation of SCDT’s programmes;

· Implement targeted marketing strategies to build awareness of SCDT’s offerings;

· Engage donors, members, and patrons through programme-related activities;

· Work towards achieving key performance indicators (KPIs); and

· Foster strong relationships with all stakeholders.

3. Communication

· Develop press releases and liaise with media for effective coverage;

· Communicate with stakeholders through media channels to boost awareness of SCDT and its initiatives;

· Manage SCDT’s website and digital presence; and

· Assist in collection and respond to feedback and inquiries for continuous improvement.

4. Operations

· Provide support to SCDT’s daily operations when required.

Other Duties / Tasks

· Prepare and submit marketing workplan/budget for each fiscal year;

· Manage marketing and engagement initiatives within budget and effectiveness;

· Handle administrative tasks with follow-up as needed;

· Oversee the production of marketing materials such as newsletters, brochures, posters, and banners; and

· Any other tasks assigned by SCDT.

Qualifications:

· Diploma in Marketing / Business / Communication

· At least 2 years’ experience in marketing. Some experience in events management is a plus.

· Proficiency in English and Mandarin (spoken and written) due to operation needs.

· Strong interpersonal and communication skills.

· Customer-focused, service-oriented, and able to work independently

· Able to use graphic design software (e.g., Adobe Creative Suite), videography and Photography

Benefits:

· Full-time, 5 days of work (inclusive of weekends due to operational needs)

· Office hours: 9 - 6 pm (to be shifted due to operational needs)

· Collaborative work culture

· Medical and Insurance Coverage

· Bonus

· 14 days of annual leave