AVP, Content Strategy S$12,000/ Insurance Industry (ID: 710902)

Join a dynamic team as an AVP, Content Strategy, shaping clear, engaging, and user-focused digital experiences across multiple platforms. Leverage your expertise in UX writing, content design, and content strategy to improve customer journeys, strengthen content governance, and support conversational and AI-assisted digital experiences.

Key Responsibilities

• Plan, design, and develop user-focused content across digital channels, including mobile applications, websites, emails, and chat interfaces.
• Create effective UX content that guides customers through key digital journeys and complex tasks.
• Conduct content research to understand user needs, language preferences, and comprehension, using insights to inform content development and testing.
• Apply and evolve brand voice and tone guidelines to suit different customer contexts and interactions.
• Establish and enhance content governance, reusable content patterns, and standards within design systems to ensure consistency and quality.
• Structure content for reuse and discoverability across platforms through metadata, controlled terminology, and modular content approaches.
• Develop accessible digital content that supports users of assistive technologies.
• Monitor content performance after launch, using relevant metrics and user feedback to identify opportunities for improvement.
• Collaborate with cross-functional teams to deliver consistent, intuitive, and effective digital experiences.
• Ensure content is clear, accurate, and compliant with relevant regulatory and business requirements.

Requirements

• Bachelor’s degree in English, Communications, Journalism, Linguistics, Design, or a related discipline.
• At least 5 years of experience in content design, UX writing, content strategy, or a related field.
• Strong portfolio demonstrating content design capabilities, improvements to user experience, and measurable business or customer outcomes.
• Excellent writing, editing, and communication skills, with a strong focus on clarity, conciseness, and user needs.
• Experience using research, content testing, analytics, and evidence-based insights to guide content decisions.
• Familiarity with structured and modular content, content management systems, metadata, and content governance.
• Experience designing content for conversational interfaces and AI-assisted digital experiences.
• Ability to simplify complex information while ensuring accuracy and compliance with regulatory requirements.
• Familiarity with design systems and tools such as Figma will be an advantage.

We regret that only shortlisted candidates will be notified.

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