Marketing Executive

Job Summary

Bring marketing campaigns to life for W Network’s household appliance and consumer electronics brands by coordinating KOL collaborations, content, promotions, and events to drive engagement and sales.

Responsibilities

• Collaborate with Sales and E-commerce teams to plan monthly marketing activities and execute daily campaigns effectively
• Identify, engage, and manage KOLs and content creators for product reviews, demonstrations, and promotional activities
• Coordinate all aspects of creator collaborations, including briefing, quotation management, product delivery, approvals, and content submission
• Maintain and update content calendars; adapt brand materials for Meta, TikTok, and Xiaohongshu (XHS) platforms to maximize audience engagement
• Partner with the creative team to develop campaign visuals, videos, and advertising assets; assist in basic content creation as needed
• Support paid advertising efforts by preparing assets, setting up campaigns, monitoring performance, and conducting tests under Marketing Manager supervision
• Assist in organizing and executing roadshows, exhibitions, product launches, and promotional events, ensuring smooth on-site operations
• Coordinate event publicity, promotional materials, KOL participation, and social media coverage in collaboration with internal teams and external vendors
• Track campaign budgets, monitor KOL deliverables, evaluate event outcomes, and prepare reports with actionable recommendations for improvement

Required competencies and certifications

• Diploma in Marketing, Mass Communications, Business, or related discipline
• Minimum 2 years of experience in digital marketing, KOL coordination, or campaign execution
• Proven ability to work with influencers or content creators, managing briefs and deliverables
• Familiarity with Meta, TikTok, and Xiaohongshu (XHS) platforms and their content engagement strategies
• Basic knowledge of Meta Ads, Google Ads, and campaign reporting

Preferred competencies and qualifications

• Hands-on experience with Meta Ads and Google Ads campaign management
• Strong communication, writing, coordination, and follow-up skills
• Organized and proactive in managing multiple deadlines
• Experience in e-commerce, retail, consumer electronics, or event management
• Availability to support roadshows and events on weekends or public holidays