Digital Marketing Executive

RESPONSIBILITIES

• Build digital marketing strategy for the company. Drive objectives of brand awareness, acquisition, engagement, and revenue through digital media investments.
• Social Media/Digital Marketing: create & monitor content for several platforms at once.
• Experience managing Facebook Ads, Google Ad Words, Google Analytics as well as SEO functions as it relates to Google placement and driving increased website traffic.
• Drive social media strategy for the company. Work closely with creative partners on role of each platform and innovation plans.
• Manage social communities, report on sentiment and address customer questions.
• Follow brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, partnerships and more.
• Create and design promotional material including posters, brochures, advertisements and other types of print and online media

REQUIREMENTS

Skills & Experience

• Degree/Diploma in Marketing, Communications, Graphic Design or related field.
• Minimum of 1- 2 years of relevant experience working in relevant field
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Microsoft Office skills (Powerpoint, Excel, Word)
• Hubspot
• Knowledge of Social Media management
• Creative with a flair for community building within social media space
• Experience in writing articles and maintaining his/her own blog is added advantage

Personal Attributes

• Ability to take directions and work independently
• Meticulous attention to detail
• Must have a ‘can do’ attitude and desire to deliver amazing work
• Perform well under pressure