Audience Growth and Distribution Specialist, Lianhe Zaobao [2 year Contract]

Lianhe Zaobao (LHZB) is Singapore’s leading Chinese-language news publication inSingapore. As LHZB continues to strengthen its offerings and to extend our reach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.

You should be well-versed in the latest social media trends, familiar with social media video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

You will be responsible for the following:

● Curate and/or produce social-centric content, including social cards and short-form videos using tools such as Canva, Capcut and AI-assisted creative tools

● Apply social media best practices to optimise content performance across platforms

● Develop platform-specific templates to streamline and enhance efficiency in social content production

● Monitor and analyse social media performance data using tools such as Echobox, Sprout Social and Google Analytics, to provide insights and recommendations for improvement

● Build and foster strong relationship/engagement with social media audiences to grow reach and presence

This is a 2-year contract with a possibility of renewal based on performance and organisational needs.

Requirements

● Degree in relevant discipline; at least 6 years of relevant experience in social media management and/or digital marketing preferred

● Strong command in English,and basic proficiency in Chinese, both written and spoken

● Ability to use analytics and insight tools e.g. Google Analytics, CrowdTangle, to evaluate performance and track trends

● Passionate about current affairs and the social media landscape

● Self-motivated and able to work independently and also, connect with people and collaborate as a team

● 5 day work week on roster [inclusive of 1 weekend day], working hours: 1500 to 0000.