Director of Sales & Marketing / EAM - Sales & Marketing

WHAT WE ARE LOOKING FOR

At Andaz Singapore, we believe in creating inspiring experiences through genuine connections, thoughtful leadership and a culture where colleagues can be their best selves.

We are seeking an experienced and commercially driven Director of Sales & Marketing / Executive Assistant Manager-Sales & Marketing to join our Leadership Committee. Reporting to the General Manager, this role provides strategic leadership across Sales, Events, Weddings, Revenue Management coordination, Marketing Communications and Digital Marketing. The position translates the hotel’s strategy, brand direction and financial priorities into integrated commercial plans that drive revenue, market share, customer preference and long-term brand value.

This is an exciting opportunity for an accomplished commercial leader who combines strong business acumen with a passion for developing people, building meaningful customer relationships and delivering measurable results.

WHAT YOU WILL DO

• Develop and execute an integrated Sales & Marketing business plan covering key market segments, accounts, channels, events, weddings and communications.
• Lead commercial strategies that drive room, event and wedding revenue, market share, demand generation and conversion.
• Set the hotel’s sales deployment, key-account development, prospecting, customer engagement and market coverage priorities.
• Guide the Revenue Management function in evaluating business pace, demand patterns, competitive conditions, displacement and need periods, while developing well-supported pricing and revenue recommendations.
• Lead the commercial performance of Events and Weddings, including pipeline conversion, space utilisation, client engagement, revenue delivery and cross-functional handovers.
• Oversee integrated marketing, public relations, digital, advertising, partnership and content initiatives, ensuring measurable returns and consistency with Andaz brand standards.
• Maintain accurate commercial forecasts, pipeline information, competitive intelligence, campaign analysis and executive performance reporting.
• Manage the department’s budget, productivity, promotional investment, contracts, purchasing and financial controls.
• Recruit, coach and develop a high-performing and inclusive commercial team, while strengthening succession planning and leadership capability.
• Ensure that commercial activities, contracts, records, data controls and departmental procedures comply with Hyatt policies and applicable requirements.

WHAT YOU HAVE

• Substantial senior leadership experience in luxury hospitality Sales & Marketing.
• Broad commercial exposure across sales, events, revenue collaboration, marketing communications and digital channels.
• A demonstrated ability to develop complex commercial plans, interpret market and financial performance, and deliver measurable business outcomes.
• Strong understanding of lifestyle positioning, customer expectations, brand standards and long-term brand equity.
• Executive presence, sound judgement, discretion and the ability to contribute constructively to hotel-wide decisions.
• Strong communication and presentation skills, with the confidence to engage senior leaders, owners, corporate partners, customers and colleagues.
• A bachelor’s degree in business, Marketing, Hospitality, Communications or a related discipline, or equivalent executive experience. You will be expected to connect market intelligence, customer demand, pricing, channel performance and hotel operating capacity to clear commercial action. You will use financial, digital, CRM, business intelligence and revenue data to identify opportunities, manage risks and improve performance.

You will work collaboratively with the General Manager, hotel leadership, operating divisions, Finance, Human Resources and Hyatt partners to create shared accountability and deliver sustainable results. You will build strong customer and industry relationships, communicate with clarity, and create an environment where colleagues are empowered to experiment, improve and grow.