Senior Manager/ Associate Director, Marketing Strategy & Operations

About the Role

Drawing on industry insight and data analysis, you will work with cross-functional teams and apply innovative marketing methods to grow brand influence, users, and business results. You will shape and deliver the global marketing strategy for a financial exchange focused on global markets.

Key Responsibilities

• Drive the planning and delivery of global campaigns, including milestone activities such as exchange anniversaries and key industry conferences.
• Design customized integrated marketing plans that bring together paid traffic, influencer/KOL resources, and organic content.
• Independently manage complex cross-functional projects, from strategy through to execution.
• Shape the department’s annual marketing strategy and build the full-year marketing calendar and product promotion plans.
• Establish a scientific marketing effectiveness evaluation system, and apply data analysis to continuously improve marketing strategy and ROI.

What We’re Looking For

• A Bachelor’s degree or above (marketing, advertising, media, economics/finance, or related fields preferred), and 7+ years of experience in marketing, brand marketing, or digital marketing, including managing large, complex, high-budget marketing projects.
• Strong cross-team communication and coordination skills, and the influence to bring together internal and external resources.
• Fluency in Chinese and English, as both are working languages of the role and are needed for business communication, copywriting, and coordination with internal and external stakeholders.
• Preferred: integrated marketing experience at a major internet company or an internationally renowned brand, or marketing experience in fintech, digital assets, or cross-border internet products.
• Bonus: familiarity with AI marketing tools (e.g., generative AI content creation), in-depth knowledge of blockchain technology and digital asset products, successful cross-border marketing cases, and accumulated media or KOL/influencer resources.