Assistant/Manager, Sales & Marketing

Responsibilities:

Marketing & Communications

• Lead and oversee all marketing initiatives and strategies in alignment with the Club’s objectives and branding.
• Plan, strategize and execute integrated marketing campaigns to drive brand awareness, revenue growth and patronage of the Club’s facilities, food and beverage outlets, events and services.
• Work closely with internal stakeholders and departments to support their marketing and promotional needs.
• Develop and maintain the Club’s branding standards and ensure consistency across all marketing and communication materials.
• Spearhead corporate publicity, promotional campaigns and communication initiatives including membership launches, special events and corporate activities.
• Liaise with the communications team and external vendors on the production and updating of promotional materials such as corporate videos, brochures, pamphlets and digital content.
• Identify and establish strategic partnerships, sponsorships and collaborative marketing opportunities locally and internationally to enhance the Club’s market presence.
• Assess and review the effectiveness of marketing campaigns and recommend improvements for continuous enhancement.

MICE , Banquet & Wedding Sales

• Develop and execute sales strategies to drive MICE, banquet, wedding and event revenue for the Club.
• Identify business opportunities and actively source for corporate clients, event organisers , wedding couples, wedding planners and strategic partners.
• Manage enquiries, proposals, negotiations and coordination for banquet, meeting, wedding and event bookings.
• Work closely with relevant departments to ensure smooth planning, execution and delivery of events and functions.
• Build and maintain strong relationships with clients and business partners to encourage repeat business and referrals.
• Monitor market trends and competitors’ activities to identify opportunities for business growth and service enhancement.
• Track sales performance, revenue targets and customer satisfaction relating to MICE, banquet, wedding and event operations.

Leadership& Management

• Lead, mentor and develop the team to achieve departmental objectives and maintain high performance standards.
• Oversee the day-to-day operations and ensure effective execution of departmental functions and initiatives.
• Plan, manage and monitor departmental budgets, expenditure and resources to ensure cost effectiveness and alignment with approved budgets.
• Prepare management reports, presentations and performance analysis for stakeholders and Management.
• Establish and maintain strong relationships with stakeholders, strategic partners and sponsors.
• Liaise closely with the Sponsorship, Advertising & Marketing Sub-Committee to support the development and execution of sponsorship, advertising and marketing initiatives, and to drive revenue generation and brand visibility for the Club.
• Lead and drive projects and campaigns linked to sales, revenue generation and Customer Satisfaction Index (CSI).
• Undertake any other duties as assigned by Management/General Manager.

*Transport pick up/drop-off at Khatib & Sengkang MRT*