Gym Manager

Gym Manager / Club Manager

Company: The DKD Group (Anytime Fitness Singapore)

Employment Type: Full-Time

Location: Singapore

Job Overview

The DKD Group is seeking a driven, results-oriented and hands-on Gym Manager to lead the daily operations and business performance of our Anytime Fitness clubs.

As a Gym Manager, you will be responsible for driving membership sales, growing Personal Training (PT) revenue, managing club operations and developing a high-performing team.

The ideal candidate is a strong leader with a commercial mindset, excellent interpersonal skills and a passion for fitness. You will take ownership of the club's overall performance while delivering an exceptional member experience.

Key Responsibilities

1. Sales & Business Performance

• Drive and achieve monthly membership sales, Personal Training sales and overall club revenue targets.

• Develop and execute sales strategies to increase new member acquisition, PT conversions and revenue growth.

• Monitor key performance indicators (KPIs), identify performance gaps and implement actionable improvement plans.

• Oversee lead generation, prospect follow-ups, appointments, club tours and sales conversions.

• Ensure effective execution of promotional campaigns, sales initiatives and member referral programmes.

• Conduct regular business performance reviews and maintain accurate sales reporting.

2. Team Leadership & Development

• Lead, coach and motivate the club team, including Membership Sales Consultants, Brand Ambassadors and Personal Trainers.

• Establish clear individual and team performance expectations, ensuring accountability for achieving targets.

• Conduct regular team meetings, performance reviews, coaching sessions and sales roleplays.

• Identify training needs and provide ongoing development to improve sales competencies and service standards.

• Foster a positive, performance-driven working environment that encourages teamwork, ownership and continuous improvement.

• Manage staff scheduling, attendance, productivity and daily work assignments.

3. Personal Training Business Management

• Work closely with the Area Fitness Manager to drive PT sales, sessions conducted and client retention.

• Monitor PT performance, including lead generation, appointments, conversions, client training frequency and renewals.

• Ensure Personal Trainers maintain updated Monthly Business Plans (MBP), client records and training programmes.

• Support trainers in developing effective sales approaches, client engagement strategies and retention practices.

• Conduct regular PT performance check-ins and implement corrective action plans where necessary.

• Ensure Personal Trainers maintain high standards of professionalism, service quality and client satisfaction.

4. Club Operations & Facility Management

• Oversee daily club operations to ensure a safe, clean, welcoming and well-maintained fitness environment.

• Ensure gym equipment, facilities and amenities are regularly inspected and properly maintained.

• Implement and enforce company standard operating procedures (SOPs), safety guidelines and operational policies.

• Manage club administration, inventory, membership documentation and operational reporting.

• Coordinate equipment servicing, maintenance requests and vendor arrangements.

• Ensure compliance with company policies and relevant regulatory requirements.

5. Member Experience & Retention

• Build strong relationships with members and create a welcoming, supportive club environment.

• Proactively manage member feedback, complaints and service recovery.

• Develop initiatives to improve member engagement, satisfaction and retention.

• Monitor membership renewals, cancellations and member engagement trends.

• Promote a strong service culture across the club team to enhance the overall member experience.

6. Reporting & Business Accountability

• Prepare and submit accurate daily, weekly and monthly sales and operational reports.

• Analyse membership sales, PT performance, lead conversion, retention and overall business trends.

• Identify opportunities to improve club profitability, productivity and operational efficiency.

• Work closely with Area Business Managers and other management stakeholders to implement business improvement initiatives.

• Take ownership of club performance and ensure timely execution of agreed action plans.

Job Requirements

• Minimum 2 years of experience in gym management, fitness operations, sales management or a related leadership role preferred.

• Proven track record in achieving sales targets and managing team performance.

• Strong leadership, coaching and people management skills.

• Good understanding of membership sales, Personal Training services and customer relationship management.

• Excellent communication, interpersonal and problem-solving abilities.

• Strong analytical skills with the ability to interpret business performance data and implement improvement strategies.

• Self-motivated, proactive and results-driven with a strong sense of ownership.

• Comfortable working in a fast-paced, target-driven environment.

• Willingness to work flexible hours, including weekends and public holidays when required.

• Passion for fitness, health and delivering excellent customer service.

What We're Looking For

We are looking for a manager who:

• Leads by example: Takes initiative, sets high standards and demonstrates accountability.

• Drives results: Understands sales performance and actively works towards achieving business targets.

• Develops people: Coaches, motivates and supports team members to reach their potential.

• Takes ownership: Proactively identifies challenges and implements solutions.

• Prioritises members: Delivers excellent service and builds lasting member relationships.

• Embraces improvement: Continuously seeks ways to improve team performance, processes and club operations.

Why Join The DKD Group?

• Opportunity to lead and manage an Anytime Fitness club.

• Career development and progression opportunities within a growing fitness business.

• Performance-driven working environment with opportunities for professional growth.

• Work alongside a passionate team committed to fitness, service excellence and business success.

Join The DKD Group and take the lead in building a successful, high-performing Anytime Fitness club.