SEO/AEO Manager

Overview

Lead SEO and AI search growth across consumer brands in Asia Pacific, improving product discovery, organic visibility and eCommerce revenue.

Responsibilities

• Own the regional SEO/AEO/GEO roadmap, prioritising initiatives by market opportunity and commercial impact.
• Drive organic search performance across Google, Naver and Yahoo! Japan, adapting strategies to local search behaviour and platform requirements.
• Lead technical improvements covering crawlability, indexation, site architecture, page speed, structured data and international SEO.
• Partner with local marketing and merchandising teams to optimise product, category and editorial content.
• Develop and test approaches to improve brand visibility in AI-generated answers and recommendations.
• Work with developers and agencies to deliver improvements and report on traffic, conversions and revenue.

Requirements

• 7+ years of SEO experience, including ownership across multiple APAC markets.
• Hands-on SEO experience with Naver and Yahoo! Japan, including delivery for East Asia.
• Strong technical SEO expertise and demonstrated organic growth for eCommerce or transactional websites.
• Practical AEO/GEO experience, including implementing initiatives and measuring AI search visibility.
• Experience with multilingual websites, localisation and international SEO configuration.
• Proficiency in tools such as Google Search Console, GA4 or Adobe Analytics, Screaming Frog, Ahrefs or SEMrush.
• Strong stakeholder management and agency management skills.