Marketing Executive

Location: Central
Industry: Game, entertainment

Job Description

• Manage and update official social media platforms and websites

• Copywriting for social media, website, articles

• Brainstorm and propose new promotional strategies to boost brand image and awareness

• Prepare press releases for announcements

• Manage community outreach such as liaising with KOLs and community leaders

• Manage digital promotion such as Google Ads, Meta Ads, etc.

• Develop and adapt promotional plans to align with each product release

• Conduct data analysis from social media, surveys, and ad campaigns to optimize performance

Job Requirements

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications

• Has at least 1-2 years of relevant work experience

• Strong understanding of social media and digital marketing platforms

• Excellent communication skills in English, both written and oral

• Willingness to learn trading card games (TCG) to better promote the brand and products

• Strong problem-solving skills with the ability to think creatively and resolve challenges effectively

• Strong team player with excellent interpersonal and communication skills

• Self-motivated and proactive, with the ability to take initiative independently

• Able to prioritize tasks and manage time efficiently in a fast-paced environment

• Open to work on occasional weekends/public holidays for Company events

• Open to travel overseas for business trips when required

• Familiarity with games, anime, or internet culture is a strong advantage

Talents@Work Pte Ltd (21C0501)

Eileen Wee (R23116451)