Senior Marketing Consultant (Strategy)

Job Summary

The Enterprise Strategy Division – Strategy Enablement Team - Senior Marketing Consultant role supports the development of dealer specific Growth Plans to support machine, technology and aftermarket services growth.

The role involves working with Caterpillar and Dealer teams through deep data analysis, identifying priority segments, problem statements, root causes, potential solutions, and ultimately building a granular execution plan, which will lead to robust governance and growth over multiple years.

This position will be focused primarily in Asia Pacific region and supporting Customer Solutions Growth Region.

What You Will Do

• Support development of multiyear strategic and tactical execution plans with a focus on business growth.

• Support business analysis to uncover unique customer needs and business drivers.

• Support the execution of dealer growth projects with internal partners and dealer network.

• Identifying potential roadblocks across the organization and working across teams to enable progress.

• Support the development of workshops and report out material.

• Responsible for alignment of project needs and data requirement.

• Responsible for updating/developing presentation material.

• Responsible for monitoring tasks completion leading to project milestones.

• Support the coordination and facilitation of virtual, face-to-face workshops, voice of business collection and note taking.

What You Have

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Top Candidates Will Also Have:

• Exceptional Storytelling Skills: Ability to craft and deliver compelling narratives that engage stakeholders, influence decisions, and communicate complex information effectively.

• Growth and Agility: Knowledge of the necessity of businesses and individuals

• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

• Proven experience working with Caterpillar Dealers across Industry Sales, Operations, Marketing, Strategy, or related business functions.

• Strong understanding and practical application of Artificial Intelligence (AI) technologies and tools to drive business insights and process improvements.

• Experience leveraging Power BI, data visualization tools, and analytics platforms to generate actionable business insights.

• Strong proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with the ability to analyze data and create impactful presentations.

• Demonstrated analytical and problem-solving skills, with the ability to interpret complex data and support strategic decision-making.

Additional Information:

• Expected travel at 20% - 30%, regionally

• Locations: Singapore (Jurong)

• This position requires working onsite five days a week.
  

How We Support You (Employee Benefits)Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date).