SALES MANAGER

We are seeking an experienced, strategic and results-driven Sales Manager to lead our sales department and drive business growth in the food industry.

The successful candidate will be responsible for developing sales strategies, managing the sales team, expanding market opportunities, strengthening customer relationships and achieving the company's sales and profitability targets.

Key Responsibilities

1. Sales Strategy & Business Development

• Develop and implement effective sales strategies to achieve company revenue and profit targets.
• Identify new business opportunities and expand the company's market presence.
• Develop new sales channels and customer segments, including restaurants, hotels, supermarkets, wholesalers, distributors and food service operators.
• Drive business growth through new product introductions, promotions and market expansion.
• Analyse market trends and competitors to identify growth opportunities.

2. Sales Team Leadership & Management

• Lead, manage and motivate the sales team to achieve individual and departmental targets.
• Set sales objectives, KPIs and performance expectations.
• Coach, train and develop sales executives and supervisors.
• Monitor sales performance and conduct regular performance reviews.
• Recruit and develop sales talent to strengthen the sales department.

3. Customer Relationship Management

• Build and maintain strong relationships with key accounts and strategic customers.
• Lead negotiations on pricing, contracts, business terms and promotional activities.
• Identify customer needs and provide suitable product and service solutions.
• Resolve major customer complaints and ensure customer satisfaction.
• Develop long-term partnerships with key customers.

4. Sales & Profitability Management

• Monitor sales revenue, gross profit margins and operating performance.
• Develop annual sales budgets, forecasts and business plans.
• Ensure pricing strategies are competitive while maintaining profitability.
• Monitor customer credit limits, outstanding payments and collection performance.
• Identify opportunities to improve sales efficiency and profitability.

5. Operations & Cross-Department Coordination

• Work closely with purchasing, warehouse, logistics, finance and operations departments.
• Ensure sufficient product availability to meet customer demand.
• Monitor stock movement, product performance and inventory levels.
• Ensure timely order processing and delivery to customers.
• Coordinate with relevant departments to resolve operational and service issues.

6. Reporting & Business Performance

• Prepare and present monthly, quarterly and annual sales reports to senior management.
• Monitor sales performance against targets and budgets.
• Provide sales forecasts, market insights and business development updates.
• Recommend strategies to improve revenue, market share and overall business performance.