Marketing Manager (Derivatives Exchange)

Position Overview

APEX is seeking a proactive and results-oriented Marketing Manager to strengthen the exchange's brand presence, increase market awareness and execute marketing initiatives targeting institutional market participants.

The successful candidate will be responsible for planning and implementing marketing campaigns, organising industry events, managing marketing communications and developing promotional materials for APEX's derivatives products.

The role will work closely with Business Development, Relationship Management, Product Management and external partners, including clearing brokers, trading firms, industry associations and event organisers, to support client engagement and business growth.

Key Responsibilities

1. Marketing Strategy & Brand Development

• Develop and execute annual and quarterly marketing plans aligned with APEX's business objectives and product strategy.
• Strengthen APEX's brand positioning and visibility within the global derivatives and financial markets industry.
• Design targeted marketing initiatives for brokers, institutional investors, proprietary trading firms, market makers, liquidity providers and other market participants.
• Maintain consistent corporate branding, messaging and marketing standards across all communication channels.
• Support brand-building initiatives in Singapore and key international markets.

2. Event Planning & Management

• Plan, coordinate and execute industry conferences, exhibitions, roadshows, seminars, webinars, product briefings and broker engagement events.
• Manage event logistics, budgets, sponsorship arrangements, promotional activities and external vendors.
• Collaborate with clearing brokers, industry associations and other business partners on joint marketing events and client engagement activities.
• Coordinate with internal teams to identify target participants, develop event content and facilitate follow-up activities.
• Evaluate event effectiveness through attendance, qualified leads, participant feedback and post-event business opportunities.

3. Marketing Campaigns & Lead Generation

• Develop and implement targeted marketing campaigns to promote APEX's products, trading opportunities and market initiatives.
• Work with Business Development and Relationship Management teams to identify target client segments and generate qualified leads.
• Execute joint marketing campaigns with clearing brokers and other external partners.
• Support new product launches through coordinated promotional campaigns, webinars, product communications and marketing collateral.
• Monitor campaign performance and recommend improvements to enhance audience engagement and lead conversion.

4. Marketing Communications &Content Development

• Prepare and maintain product brochures, corporate presentations, market updates, newsletters, event invitations and other marketing materials.
• Develop engaging content for APEX's website, LinkedIn and other relevant social media channels.
• Coordinate the preparation of product-related communications with Product Management and relevant internal stakeholders.
• Ensure marketing materials are accurate, professional, consistent with APEX's brand identity and compliant with applicable internal policies.
• Liaise with external designers, media agencies and other service providers where required.

5. Digital Marketing & Channel Management

• Manage and regularly update APEX's website content and corporate social media channels.
• Plan and execute digital marketing initiatives, including email campaigns, social media communications and online event promotions.
• Maintain marketing databases, mailing lists and campaign records in accordance with applicable data protection requirements.
• Track website traffic, campaign reach, engagement and lead generation.
• Identify opportunities to improve APEX's digital presence and marketing effectiveness.

6. Marketing Performance & Market Intelligence

• Establish and monitor marketing KPIs, including campaign performance, event participation, lead generation, engagement and conversion.
• Prepare monthly and quarterly marketing activity and performance reports for management.
• Conduct competitor benchmarking and monitor marketing activities of other derivatives exchanges and relevant financial market institutions.
• Identify relevant industry conferences, sponsorship opportunities, media channels and strategic marketing partnerships.
• Recommend marketing initiatives based on industry developments, competitor activities and business priorities.

Job Requirements

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Finance or a related discipline.
• Preferably 5–8 years of relevant experience in marketing, corporate communications, events or business development support.
• Experience in financial services, capital markets, exchanges, brokerage, fintech or related industries would be an advantage.
• Experience organising corporate events, industry conferences, webinars or joint marketing campaigns.
• Familiarity with derivatives, futures, commodities or institutional trading markets is advantageous but not mandatory.

Skills & Competencies

• Proficient in both English and Mandarin with oral, written and presentation abilities, to liaise with Chinese-speaking stakeholders.
• Excellent organisational, project management and event coordination capabilities.
• Ability to develop professional marketing materials and business presentations.
• Familiarity with digital marketing tools, website content management, LinkedIn and email marketing platforms.
• Proficiency in Microsoft PowerPoint, Excel and Word; familiarity with design tools such as Canva or Adobe Creative Suite is an advantage.
• Strong interpersonal skills and ability to coordinate with internal stakeholders and external partners.
• Analytical mindset with the ability to monitor marketing effectiveness and prepare performance reports.
• Proactive, detail-oriented and able to manage multiple projects and deadlines independently.
• Willingness to travel internationally when required for conferences and business events.

Personal Attributes

• Self-motivated and able to work independently.
• Takes ownership of tasks and delivers results.
• Generates innovative marketing and branding ideas.
• Manages multiple projects and deadlines effectively.
• Builds strong relationships with internal and external stakeholders.
• Focuses on lead generation, client engagement and business growth.