Sales & Business Development Exec [CCP for Food Professionals & Associates]

1. Lead Generation & Outreach • Identify, research and reach out to prospective B2B clients, including lapsed corporate accounts, to generate new business opportunities. • Conduct corporate prospect profiling and lead qualification assessments to identify high-potential B2B clients, prioritise sales opportunities and develop targeted client acquisition strategies.

2. Sales Conversion • Present smol's offerings to prospective corporate clients, manage the sales pipeline and close deals to achieve revenue targets. • Evaluate sales pipeline performance, lead conversion rates and sales outcomes to identify opportunities for improving sales conversion and effectiveness.

3. Client Relationship & Account Management • Build and maintain strong relationships with corporate clients to drive recurring orders and long-term business partnerships. • Analyse corporate account information, historical orders and purchasing patterns to identify opportunities for client retention, recurring business and account growth. • Develop targeted account management strategies to strengthen client engagement and identify potential upselling and cross-selling opportunities.

4. Marketing Support: Create and manage EDM campaigns to re-engage corporate clients, nurture prospective leads and generate interest in smol's offerings.

5. Creative Projects: Collaborate with the operations team on pop-ups, activations and content ideas to enhance smol's visibility.

6. Brand Building: Assist in building smol’s brand presence and support initiatives to strengthen the founder’s personal brand

7. Business Growth Opportunities • Identify opportunities to grow smolʼs reach, including potential new B2B services, partnerships, collaborations, grant opportunities, and expansion opportunities (such as pop-ups or future new locations). • Conduct market research, competitor benchmarking and industry trend analysis to identify emerging B2B market opportunities and evolving corporate client needs. • Evaluate market demand, commercial viability and potential revenue opportunities to develop strategic recommendations supporting business diversification and longterm growth.

8. Networking: Represent smol at events, pop-ups, or meetings, as required.

9. Administrative Support: Provide coverage for basic administrative responsibilities when the Office Admin is unavailable, ensuring continuity of day-to-day operations.

10. Customer Data Analysis & Business Insights • Analyse customer data such as purchasing patterns, preferences and engagement trends using available data from HighlightCard CRM and other relevant business records. • Identify potential sales opportunities, customer segments and areas for revenue growth based on customer insights. • Formulate data-driven sales and business development strategies to strengthen customer acquisition, repeat business and revenue generation. 11. Ad-hoc Tasks: Undertake other responsibilities assigned by management to contribute to the company's growth and smooth running of operations.