F&B Events & Marketing Manager

The F&B Events & Marketing Manager is responsible for developing, planning, and coordinating events and promotional initiatives to enhance the hotel's restaurant business performance.

The role focuses on creating engaging dining experiences, attracting new customers, increasing restaurant footfall, and improving overall revenue through creative events, seasonal promotions, and strategic marketing activities.

1. Event Planning & Development

• Plan and organise themed dining events, festive celebrations, and special restaurant promotions.

• Develop creative event concepts to attract hotel guests, local residents, and corporate customers.

• Coordinate private dining events, birthday celebrations, corporate gatherings, and social functions.

• Prepare event proposals, budgets, schedules, and operational requirements.

• Evaluate event performance and recommend improvements for future activities.

2. Restaurant Marketing & Promotions

• Develop monthly promotional calendars to increase restaurant awareness and customer visits.

• Plan seasonal dining promotions, festive menus, and special dining packages.

• Work with the restaurant team to develop attractive food and beverage promotional offerings.

• Coordinate marketing materials, social media content, and promotional campaigns.

• Identify opportunities to increase restaurant visibility and reach new customer segments.

3. Event Operations & Coordination

• Coordinate with kitchen, service, and hotel operations teams to ensure smooth event execution.

• Manage event arrangements, including venue setup, scheduling, staffing, and customer requirements.

• Liaise with external vendors, entertainers, and event service providers.

• Monitor event preparation and ensure service standards are maintained.

• Handle event-related enquiries and coordinate customer requirements.

4. Customer Engagement & Business Growth

• Develop initiatives to attract repeat customers and encourage customer loyalty.

• Identify opportunities for corporate dining packages, group bookings, and private events.

• Build relationships with local businesses and community organisations for event collaborations.

• Gather customer feedback to improve event offerings and dining experiences.

• Recommend strategies to increase restaurant reservations, customer spending, and overall revenue.

5. Event Performance & Revenue Analysis

• Monitor event attendance, promotional results, and restaurant sales performance.

• Analyse customer response, booking patterns, and promotional effectiveness.

• Track event expenses and evaluate profitability against allocated budgets.

• Prepare monthly reports on event performance and revenue contributions.

• Recommend improvements to event concepts, pricing strategies, and promotional activities.