Senior Manager, Marketing & Communications

Working Days：5 Days
Working Hours：9am to 6pm
Location：Telok Ayer

Job Description

The Senior Manager, Marketing & Communications oversees marketing and communications activities, student recruitment support, education agent engagement, bilingual content development and website operations for a private education institution.

The role requires hands-on experience in marketing campaign execution, website content management, creative production and quality assurance of institutional and recruitment communications.

Responsibilities

• Manage communications and relationships with local and overseas education agents.

• Coordinate agent onboarding, training, documentation and updates.

• Ensure recruitment partners receive accurate programme, fee, admission and institutional information.

• Review agent promotional materials and maintain relevant documentation.

• Plan and execute digital and offline student recruitment campaigns.

• Coordinate education fairs, recruitment events and promotional activities.

• Monitor campaign effectiveness and prepare marketing performance reports.

• Verify programme, partner, certification and graduate outcome claims before publication.

• Maintain the institution's website using WordPress or an equivalent CMS.

• Create and update website pages, programme information, admission details, fees and promotional content.

• Conduct website reviews and coordinate content corrections and technical maintenance.

• Apply basic SEO and web analytics practices.

• Develop, translate, edit and proofread marketing content in English and Chinese.

• Design brochures, advertisements, social media content, website graphics, presentations and recruitment materials.

• Maintain consistent branding and approved messaging.

• Review marketing, advertising, recruitment and website materials against applicable PEI regulatory requirements, EduTrust GD4 and institutional policies.

• Maintain records of marketing approvals, published materials and revisions.

• Monitor relevant regulatory changes and coordinate necessary content updates.

• Escalate potential compliance concerns to management before publication.

Job Requirements

• Diploma or Degree in Marketing, Communications, Business, Media, Public Relations or related disciplines, or equivalent relevant experience.
• Relevant experience in marketing, communications, education-agent management or student recruitment.
• Experience in Singapore's private education sector is preferred.
• Strong written and spoken English and Chinese proficiency to prepare and review bilingual marketing content and communicate with English- and Chinese-speaking education agents, students and stakeholders.
• Hands-on experience in CMS website administration, preferably WordPress.
• Proficiency with Canva, Adobe Creative Suite or equivalent marketing design tools.
• Knowledge of digital marketing, social media, campaign management and content development.
• Knowledge of SEO, website analytics, HTML/CSS or responsive web design would be advantageous.
• Familiarity with EduTrust and PEI marketing requirements is preferred.
• Strong stakeholder-management, organisational and communication skills.
• Ability to independently manage deadlines, maintain accurate documentation and follow internal approval procedures.

We regret that only shortlisted candidates will be notified.

Careerstar International Pte Ltd

EA License No: 03C3254

EA Personnel No: R23115696

EA Personnel Name: Chin Lee Wei