Marketing & Publicity

Job Summary

You will develop and execute marketing campaigns to enhance brand visibility and drive ticket sales for original Mandarin theatre productions, leveraging social media, media relations, and creative promotional content.

Responsibilities

• Develop and execute targeted marketing campaigns to increase audience engagement and boost ticket sales for theatre productions
• Write clear, compelling promotional copy tailored for social media platforms including Little Red Book, Instagram, and Facebook to attract diverse audiences
• Design or oversee the creation of promotional posters, short videos, and production merchandise to support marketing initiatives and brand consistency
• Manage media relations to secure coverage and partnerships that enhance brand presence and audience reach
• Coordinate educational partnerships to expand community outreach and engagement with theatre programs
• Oversee ticketing sales channels to optimize box office revenue and improve customer experience

Preferred competencies and qualifications

• Diploma or Bachelor’s degree in Marketing, Digital Media, Mass Communication, or Arts Management
• 1–3 years of experience in social media or digital marketing roles
• Proficiency in basic graphic design and video editing software
• Proficiency in both Chinese and English