Digital Product & UI/UX Lead (Mobile Banking)

Job Summary

• We are looking for an experienced Digital Product & UI/UX Lead with 8+ years of experience in mobile application strategy, product discovery and end-to-end UX design. The ideal candidate will lead client engagements, drive user research, define product vision and MVP roadmaps, and translate business needs into user-centric mobile app solutions.

Mandatory Skill-set

• Degree in Human-Computer Interaction, Interaction or Digital Design, Computer Science, Information Systems or a related discipline;
• Must have 8 years of experience in digital product work;
• Must have 5 years in mobile application planning and UI/UX design;
• Must have 2 consumer mobile applications from concept to launch with ownership of UX;
• Hands-on experience in user research, information architecture, user journeys, wireframing, prototyping and usability testing;
• Strong skills in requirements gathering, user stories, acceptance criteria and prioritisation;
• Expert in Figma and prototyping tools; experience with FigJam or Miro;
• Strong knowledge of iOS and Android guidelines, WCAG 2.1 accessibility and mobile UX patterns;
• Understanding of eKYC, onboarding, login, biometrics, payments and notifications;
• Familiarity with native/cross-platform frameworks (Flutter/React Native), APIs and mobile security.

Desired Skill-set

• Experience designing mobile applications for banks, digital banks, payment or e-wallet providers, or insurers;

Responsibilities

• Lead the Preliminary Study end to end, working directly with the client's business sponsors to shape the vision, objectives, scope and priorities of the mobile application;
• Plan and conduct user research, including stakeholder interviews, customer interviews and surveys, to understand customer needs, pain points and behaviour;
• Define target customer segments, personas and key customer journeys, and identify the moments that matter most to customers;
• Benchmark leading mobile banking applications, digital banks and super apps in the region and globally, and translate the findings into clear recommendations for the client;
• Define the product vision, value proposition and feature roadmap, including the scope of the Minimum Viable Product (MVP) and later releases;
• Elicit and document business requirements, user stories and acceptance criteria, and prioritise them with the client;
• Design the information architecture, user flows, wireframes and clickable prototypes to make the proposed application tangible for decision makers;
• Give specific and opinionated recommendations on layout, navigation, interaction and visual design (for example, where a function or icon should be placed and how a screen should behave), supported by user evidence and industry practice;
• Validate concepts and prototypes through design reviews and usability tests with target users, and refine them based on the results;
• Prepare and present study findings, recommendations and the proposed roadmap to the client's senior management.

Should you be interested in this career opportunity, please send in your updated resume to [email protected] at the earliest.

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