Head of Trade Marketing and Retail

Head of Trade Marketing and Retail

About the Role

We are seeking a commercially driven and results-oriented Head of Trade Marketing and Retail to lead the growth and profitability of key sales channels across Modern Trade, E-commerce, Convenience Stores, and Export markets.

Reporting directly to the Managing Director, this leadership role requires a highly analytical individual who combines strong commercial acumen with data-driven decision-making. The successful candidate will be responsible for driving channel performance, strengthening customer partnerships, maximizing return on trade investments, and delivering sustainable business growth.

This position is ideal for a hands-on leader who is comfortable challenging conventional thinking, influencing stakeholders, and converting insights into actionable business strategies.

Key Responsibilities

Commercial Leadership

• Develop and execute channel growth strategies across Modern Trade, E-commerce, Convenience Store (CVS), and Export businesses.
• Lead customer business reviews with clear, data-backed growth plans and recommendations.
• Identify profitable growth opportunities through analysis of market, customer, and channel performance data.
• Drive revenue, profitability, market share, and distribution expansion across assigned channels.
• Build and maintain strong relationships with key customers, distributors, principals, and suppliers.

Trade Marketing & Category Management

• Develop annual trade marketing strategies and promotional calendars aligned with business objectives.
• Evaluate trade investments and promotional activities using ROI analysis and performance metrics.
• Optimize trade spending to maximize sales effectiveness and profitability.
• Collaborate with sales, marketing, and supply chain teams to ensure successful execution of trade initiatives.

Business Planning & Analytics

• Conduct commercial and financial analyses to support strategic decision-making.
• Develop business cases, forecasting models, and investment recommendations.
• Monitor channel performance and provide actionable insights to improve business outcomes.
• Deliver impactful presentations and recommendations supported by data and commercial rationale.

Leadership & Stakeholder Management

• Lead and develop high-performing sales and trade marketing teams.
• Influence cross-functional stakeholders to ensure effective execution of business plans.
• Manage relationships with principals, suppliers, and strategic partners.
• Foster a performance-driven culture focused on accountability and results.

Requirements

Experience

• Minimum 8-10 years of commercial experience within the FMCG, Food & Beverage, Consumer Goods, or related industries.
• Proven track record in managing Modern Trade accounts.
• Experience overseeing E-commerce and Convenience Store (CVS) channels.
• Strong Trade Marketing and channel development experience.
• Experience developing and executing promotional and customer growth strategies.
• Demonstrated success in commercial negotiations and account management.
• Experience managing principals, distributors, and key external stakeholders is highly preferred.

Technical Competencies

• Advanced proficiency in Microsoft Excel, including financial modeling and data analysis.
• Strong PowerPoint presentation and business storytelling skills.
• Experience working with SAP ERP systems.
• Strong analytical, commercial planning, and business intelligence capabilities.
• Ability to build business cases, ROI analyses, channel profitability models, and forecasting tools.

Personal Attributes

• Commercially aggressive with a strong growth mindset.
• Highly analytical and data-driven.
• Strong decision-making and problem-solving abilities.
• Confident communicator with excellent stakeholder management skills.
• Results-oriented with a strong execution focus.
• Able to challenge assumptions and influence business decisions through facts and data.

We regret that onlyshortlisted candidates will be notified.

KINGFISHERRECRUITMENT (SINGAPORE) PTE. LTD.

https://www.kingfisherintl.com/

EA Reg. No.:R23114635 | EA License: 17C8713