Marketing Executive

Job Description

1. Marketing & A&P Execution

• Assist in developing and implementing annual and project-specific marketing and A&P plans.

• Coordinate marketing campaigns, events, digital initiatives and promotional materials.

• Monitor marketing expenditure against approved budgets.

• Prepare marketing proposals, presentations, campaign reports and performance updates.

• Ensure all activities align with brand guidelines and project positioning.

2. Creative & Media Agency Coordination

• Liaise with creative, advertising and media agencies on campaign briefs, artwork, media planning and execution.

• Coordinate the production of brochures, advertisements, digital content, signage and other marketing materials.

• Manage feedback, revisions, approvals, media bookings and publication schedules.

• Ensure agency deliverables meet quality, budget and timeline requirements.

3. Sales & Tenancy Documentation

• Prepare, review and maintain sales and tenancy documents, agreements, letters, reports and schedules.

• Coordinate with internal teams and external parties to ensure accurate and timely documentation.

• Maintain organised filing systems and proper document version control.

4. Leasing Coordination for 260 Units

• Coordinate furnishing, preparation and readiness of 260 units for leasing.

• Assist with furniture selection, space planning, FF&E sourcing and budget proposals.

• Obtain quotations, compare costs and prepare proposals for management approval.

• Monitor budgets, purchase orders, deliveries, installations and procurement documentation.

• Liaise with suppliers, contractors and property management to meet leasing timelines.

• Maintain unit readiness trackers covering furnishing progress, expenditure, outstanding works and documentation.

• Follow up on issues affecting unit availability and leasing readiness.

5. Budget & Administrative Management

• Monitor marketing, A&P and leasing budgets and expenditure.

• Prepare quotations, cost comparisons, approval papers and supporting documents.

• Follow up on approvals, purchase orders, invoices and payments.

• Maintain accurate records of marketing activities, agency deliverables, QAQC progress and leasing preparations.

• Prepare progress reports highlighting budget variances, risks and outstanding issues.

6. QAQC & Cross-Departmental Coordination

• Coordinate QAQC inspections, defect rectification and progress tracking for 683 residential units.

• Work closely with development, construction, procurement, finance, legal, sales and property management teams.

• Track project milestones, coordinate deliverables and follow up on action items.

• Attend project meetings, prepare minutes where required, and perform other duties assigned by management.

Requirements

• Diploma in Real Estate Management, Business Administration, Marketing, or related field.

• Minimum 8 years of experience with at least 3 years in residential property.

• Sound understanding of leasing processes, tenancy laws, and market analysis