Marketing Manager

Job Responsibilities:

Marketing Strategy & Execution

• Develop and execute marketing strategies and campaigns for both BNL & BNF Group.

• Drive brand awareness, market positioning and customer engagement across business units.

• Monitor marketing performance and recommend improvements.

• Identify marketing opportunities to increase sales, revenue and profitability.

• Develop initiatives to promote existing products and services, acquire new customers and expand market reach.

• Analyse market trends, customer demands and competitors to identify business growth opportunities.

• Monitor marketing results and ensure marketing activities contribute to measurable business performance.

Digital Marketing & Social Media

• Manage company websites, social media platforms and online advertising.

• Plan and execute digital marketing campaigns, content creation, EDMs and promotional activities.

• Monitor digital performance, generate online enquiries and improve customer engagement.

Exhibitions, Events & Trade Shows

• Plan and coordinate local and overseas exhibitions, trade shows and corporate events.

• Manage booth designs, promotional materials, logistics and event vendors.

• Maximise exhibition exposure, generate business leads and follow up on potential customers.

Marketing Content & Brand Management

• Review and verify all marketing content to ensure accuracy, professionalism and brand consistency.

• Oversee company profiles, brochures, presentations, catalogues and promotional materials.

• Coordinate with internal departments to ensure all marketing information is accurate and up to date.

Vendor & Lead Management

• Source, evaluate and manage marketing agencies, suppliers and external vendors.

• Negotiate quotations, pricing and deliverables to ensure cost-effectiveness.

• Monitor vendor performance, project timelines and marketing expenditure.

• Develop lead generation strategies through digital marketing, exhibitions, networking and direct marketing.

• Identify, qualify and manage business leads and maintain proper lead records.

• Work closely with the sales team to follow up on enquiries and convert leads into business opportunities.

B2B Marketing & Business Development

• Identify new B2B business opportunities, potential customers and strategic partnerships.

• Develop relationships with customers, distributors, suppliers and business partners.

• Explore new markets and business channels to support company expansion.

Requirements:

• Diploma or Degree in Marketing, Business Administration or a related discipline.

• Minimum 3–5 years of relevant marketing experience.

• Experience in B2B marketing, digital marketing and lead generation.

• Proven ability to organise exhibitions, trade shows and corporate events.

• Strong communication, negotiation and project management skills.

• Proficient in social media platforms, digital marketing tools and content management.

• Ability to manage multiple projects and work independently.

• Commercially driven, resourceful and results-oriented.

• Strong analytical skills with the ability to translate marketing activities into business opportunities.