Tech Lead - Salesforce Data Cloud/ Data 360

Role Summary

Seeking a Tech Lead on Salesforce Data Cloud. The role will lead the design and implementation of scalable customer data and marketing solutions, including data ingestion, DLO/DMO modelling, Identity Resolution, Unified Profiles, Calculated Insights, segmentation, and activation. The candidate should have strong experience integrating Data Cloud with Salesforce CRM and enterprise data sources, with solid understanding of data governance, consent, privacy, security, and performance. The role also requires working knowledge of Marketing Cloud Next to leverage Data Cloud audiences and insights for campaign orchestration, personalization, and customer engagement. As a hands-on technical lead, the candidate will own solution design, technical reviews, troubleshooting, mentoring, and delivery standards across the implementation.

Key Responsibilities

• Enable SF Data Cloud functionality and Integrations. Provide best practice guidance. Act as Primary consultant.
• Design and implement Identity Resolution, including matching and reconciliation rules, Unified Individual profiles, identity strategy, and customer data unification across CRM, digital, marketing, and external data sources.
• Build and optimize Calculated Insights, Segmentation, Streaming Insights, and audience activation to support marketing, personalization, analytics, and customer engagement use cases.
• Design scalable Data Cloud architecture and integrations using Salesforce CRM, APIs, connectors, cloud data platforms, data lakes/warehouses, and batch/streaming ingestion patterns.
• Implement Data Cloud activation patterns to Salesforce applications and downstream marketing/advertising channels, ensuring correct audience qualification, refresh, and activation.
• Provide hands-on technical leadership for Data Cloud solution design, data modelling, identity resolution, integration design, technical estimation, development, code/configuration reviews, troubleshooting, and production support.
• Design Data Cloud + Marketing Cloud Next end-to-end solutions where unified profiles, segments, calculated insights, and customer signals are leveraged for personalized and automated customer engagement.
• Lead and mentor developers, establish Salesforce architecture and development standards, collaborate with marketing/data/integration/CRM teams.

Requirements & Skill Sets

• Minimum 8 years of experience in Digital Marketing
• Strong hands-on experience in Salesforce Data Cloud, covering data ingestion, Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), data mapping, harmonization, and Salesforce canonical data models.
• Strong understanding of data governance, consent, privacy, data quality, security, access controls, data retention, and large-volume performance optimization within Data Cloud.
• Understanding of Salesforce Marketing Cloud Next, including campaign creation, audience selection, segmentation, content/personalization, journey or marketing orchestration, and activation using Data Cloud unified customer profiles.
• Preferably hold relevant Salesforce Data Cloud certifications with exposure to Agentforce and Salesforce AI capabilities.
• Sound knowledge of marketing domain processes.
• Salesforce Marketing Cloud experience.
• Salesforce Marketing Cloud Personalization experience
• Agile methodologies
• HubSpot Integration
• SF Data Cloud Certification